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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
After posting a 6% decline in volume in 2019, Durango, Colorado-based Ska Brewing has refreshed its packaging and launched a hard seltzer line, with plans to to release a low-calorie IPA and open a brewery and distillery in Boulder, in an effort to find new avenues to grow the business.
Scottish craft beer maker BrewDog’s U.S. operations posted strong growth in 2019. Production at the Scotland-headquartered craft brewery’s facility in Columbus, Ohio, increased nearly 46%, to 53,000 barrels, chief revenue officer Adam Lambert told Brewbound.
Coronado Brewing Company is poised for “planned strategic growth” in 2020, the company’s new CEO James Murray told Brewbound. According to Murray, the company’s projections for the year include 5% to 10% depletions (sales to retailers) growth. In 2019, Coronado sold 35,100 barrels, an 8.1% increase from the 32,471 barrels sold in 2018.
Pabst Brewing Company is launching a line of craft beers, as the craft segment has matured and sales of craft offerings have slowed to low single-digit growth. The Los Angeles-headquartered maker of Pabst Blue Ribbon announced today the launch of Captain Pabst, a standalone craft beer brand outside of the PBR family, and the launch of its flagship offering, Seabird IPA, in Wisconsin and Illinois.
Constellation Brands’ beer portfolio recorded another period of growth in shipments, depletions and net sales, the Victor, New York-headquartered beer, wine and spirits company announced today during its fiscal year 2020 third quarter earnings report.
Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.
Employees at Anchor Brewing ratified a three-year contract with the International Longshore and Warehouse Union (ILWU), Local 6 earlier this month, a first for the San Francisco-based brewery. D.C. Brau raised $614,335 from 12 investors during a recent equity raise, according to a December 19 U.S. Securities and Exchange Commission filing. Columbus, Indiana-based 450 North Brewing Company has posted an apology on its social media accounts for selling its Slushy line of beers with the incorrect alcohol by volume.
Flavored malt beverages have delivered more dollar sale growth in the off-premise retail channel than any other segment in the beer category in 2019, according to market research firm IRI. Innovation leaders from Molson Coors, Deschutes Brewery and beer-driven on-premise chain Taco Mac discussed the shifting beer category during the Brewbound Live business conference.
Allagash Brewing Company estimates its sales volume surpassed the 100,000-barrel mark in 2019, due to packaging its flagship Allagash White and River Trip session ale in cans for the first time. After a successful regional introduction in 2019, the Portland, Maine-based craft brewery announced today plans to expand distribution of its canned offerings to additional markets and the addition of 12-packs.
Phusion Projects officially rolled out its first Four Loko branded hard seltzer to retailers today, after going viral on social media over the summer. A-B announced today that Bud Light Seltzer will launch in the first quarter of 2020 in four flavors: Black Cherry, Lemon Lime, Strawberry and Mango.
Anheuser-Busch InBev’s Brewers Collective craft division is betting big on craft beer’s most popular style — the IPA — in 2020. Brewers Collective president Marcelo “Mika” Michaelis told Brewbound that the world’s largest beer company is making a multi-million dollar investment behind a new low-alcohol, low-calorie IPA from Chicago’s Goose Island, as well as a hazy IPA from from Seattle’s Elysian Brewing.
Deschutes Brewery is looking beyond beer and outside of its own brand for its big innovation of 2020. The Bend, Oregon-headquartered craft brewery today unveiled Modified Theory, a line of flavored malt beverages, during its annual distributor summit.
Lighthouse Strategies — the maker of the Cannabiniers and Two Roots lines of cannabis-infused non-alcoholic craft beers – announced today plans to roll out a line of non-infused, non-alcoholic craft beers. Starting in September, Two Roots’ non-alcoholic beers will be available in 145 BevMo! stores throughout California.
Truly Hard Seltzer-maker Boston Beer Company announced today the nationwide launch of “Truly on Tap,” a new product that the company is calling ”one of the first hard seltzers available on draft” across the country. Boston Beer founder Jim Koch first teased the product, then called “Pure” — a name that competing brand White Claw also announced for a similar product — in January as an alternative for vodka soda drinkers in bars and restaurants.
