Articles Tagged with 'NBWA'

Beer Growth initiative’s ‘Beers to That’ Campaign Launches in Austin

Beer Growth initiative’s ‘Beers to That’ Campaign Launches in Austin

After about four years of discussion, the stalled effort to launch a brand agnostic, pro-beer marketing campaign to improve category health officially kicked off today in Austin, Texas. The so-called Beer Growth Initiative, a coalition of the industry’s three trade groups — the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI) — as well as large and small beer companies also revealed its first slogan: “Beers to That.”

Nielsen: Total Beer Dollar Sales Grow 4.4% During Labor Day Week

Nielsen: Total Beer Dollar Sales Grow 4.4% During Labor Day Week

The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.

Government Affairs: Congressional Majority Now Supports Tax Reform for Brewers and Importers; Trade Groups Urge Trump to Rethink Tariffs on Mexico

Government Affairs: Congressional Majority Now Supports Tax Reform for Brewers and Importers; Trade Groups Urge Trump to Rethink Tariffs on Mexico

Alcohol producers’ efforts to make excise tax relief permanent reached another milestone today, as a majority of Congress now supports the Craft Beverage Modernization and Tax Reform Act (CBMTRA). In a joint announcement, seven alcohol industry trade groups said a bill to permanently enact tax cuts for alcohol producers and importers now has 218 co-sponsors in the U.S. House of Representatives.

Study: US Beer Industry Supports More than 2 Million Jobs

Study: US Beer Industry Supports More than 2 Million Jobs

The U.S. beer industry was responsible for creating more than 2.19 million jobs that paid more than $101 billion in wages and benefits in 2018, according to a joint study released today by industry trade organizations the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA).

Beer Category Health Initiative Jeopardized by Bud Light’s Corn Syrup Ads

Beer Category Health Initiative Jeopardized by Bud Light’s Corn Syrup Ads

The fragile alliance among the United States’ largest beer producers is at risk following Anheuser-Busch InBev’s Super Bowl ads for Bud Light that highlighted its ingredients and the use of corn syrup in competitor offerings Coors Light and Miller Lite, made by MillerCoors.

Press Clips: Reyes Buys Constellation Portfolio from Ace

Press Clips: Reyes Buys Constellation Portfolio from Ace

In this week’s edition of Press Clips: Reyes buys the Constellation Brands portfolio from Ace; beer shipments are down 2.1 percent in 2018; the U.S. brewery count eclipses 7,000; Utah mandates tests to ensure 3.2 ABW; and more.

Trade Groups Form ‘Beer Growth Initiative’ Aimed at Improving Category Health

Trade Groups Form ‘Beer Growth Initiative’ Aimed at Improving Category Health

In an effort to curb beer’s dwindling share of the broader alcohol market, three major trade associations — the National Beer Wholesalers Association (NBWA), the Brewers Association (BA) and the Beer Institute (BI) — have formed a group tasked with improving the health of the beer segment. During the NBWA’s annual convention Monday, outgoing chairman Jim Matesich announced the the formal launch of the “Beer Growth Initiative.” The effort is being spearheaded by alcoholic beverage consultancy Tamarron, along with leaders from the NBWA, BA and BI who are serving on a steering committee.