Monster Beverage expects to take another impairment charge on Monster Brewing, the bev-alc division created after it acquired CANarchy, executives shared during a conference call for investors Tuesday.
Monster Beverage Corporation reported net sales growth of 13.9% to $6.31 billion – up from $5.54 billion the year before – in its Q4 and full year 2022 earnings report yesterday. The results arrive as the company pushes forward with its expansion into new beverage categories, including alcohol.
Monster Energy Co. has filed a motion in a California federal court seeking an additional $167 million in its false advertising suit against Bang producer Vital Pharmaceuticals (VPX) on top of its $293 million jury verdict awarded earlier this year.
Monster Beverage Company reported +15.2% year-over-year sales growth in the third quarter, even as increased expenses and cost of goods continue to drag on the energy drink maker’s margins despite price increases.
A jury sided with Monster Energy Co. in its false advertising lawsuit against Bang producer Vital Pharmaceuticals (VPX) in California federal court this week, awarding the company nearly $293 million in damages.
Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.
Monster Beverage Corp. plans to introduce three to four alcoholic beverage brands over the next few quarters, some of which will use brand names acquired from CANarchy and some that will be developed in-house. That slate may not include hard seltzer, as the company playing in the broader FMB space and, potentially, spirit-based RTD canned cocktails.
On February 17, Monster completed its acquisition of CANarchy Craft Brewery Collective LLC for $330 million, bringing a roster of craft beer brands into its portfolio including Oskar Blues, Cigar City, Deep Ellum, Perrin Brewing, Squatters and Wasatch.
