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ZOA Unveils New Design, Campaign Aimed at ‘Something Bigger’

ZOA Unveils New Design, Campaign Aimed at ‘Something Bigger’

Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”

Molson Coors Launches Zero-Proof Cocktail

Molson Coors Launches Zero-Proof Cocktail

Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.

Molson Coors to End La Colombe, HEXO Partnerships

Molson Coors to End La Colombe, HEXO Partnerships

Molson Coors announced today that it is phasing out its interests in both ready-to-drink coffee and CBD beverages, with emerging growth leader Pete Marino acknowledging that “not every project or innovation will meet our ambitions.”

People Moves: Molson Coors Promotes Sales Execs; Eight Beer Names Experiential Marketing Director; A-B Hires Craft Communications Lead

People Moves: Molson Coors Promotes Sales Execs; Eight Beer Names Experiential Marketing Director; A-B Hires Craft Communications Lead

As Molson Coors sales chief Kevin Doyle prepares to retire after nearly 40 years, the company has promoted two sales executives as part of its succession planning. Chief commercial solutions officer Jeff Long will be promoted to chief customer officer, a role that incoming U.S. president of sales and distributor operations Brian Fiero will vacate upon Doyle’s retirement at the end of the year.

Topo Chico Spirited: Spirit-Based Offering Coming From Molson Coors in 2023

Topo Chico Spirited: Spirit-Based Offering Coming From Molson Coors in 2023

Topo Chico’s fated move into hard spirits is coming in 2023, via Molson Coors. On the heels of the fast-growing Topo Chico Hard Seltzer brand, Molson Coors will launch a spirit-based version of Topo Chico in key markets, such as the southwest and southeast and parts of the Midwest.