Gen Z’s Moderate Drinking Reputation ‘Conclusively Debunked,’ per IWSR Survey
The bev-alc industry can no longer blame Gen Z for slowed sales, according to new survey results from global bev-alc data and insights firm IWSR.
IWSR
IWSR: Alcohol Replacements and ‘Alcohol Adjacent’ Drinks Growing For Different Reasons
New data suggests that direct alcohol replacements (such as NA beer) and “alcohol adjacent drinks,” including hemp beverages or adaptogenic functional drinks, are growing for different reasons – and are not necessarily competing.
RTDs Keep Climbing, Led By Seasonal Swaps with Beer
Ready-to-drink (RTD) cocktails are now a regular part of drinkers’ routines, with consumption frequency picking up and stealing the most share from beer, especially in the summer.
IWSR: California is Dragging U.S. Spirit Volumes As Consumer Priorities Shift
Are Californians over tequila? A new report indicates that Californians’ thirst for spirits has declined, fueled by a drop in agave spirit volumes. But that’s not the entire story.
IWSR: RTDs Poised to Grow +6% Through 2028
Spirits-based ready-to-drink (RTD) canned cocktails are projected to grow at a +6% compound annual growth rate (CAGR) in the U.S. through 2028, according to market research firm IWSR.
IWSR: Millennials Lead Non-Alcoholic Adult Beverage Sales, Account for 61% of NA Beer Drinkers
Millennials are driving the rise of non-alcoholic (NA) adult beverages in the U.S., data firm IWSR reported.
IWSR: Five Trends Impacting Global BevAlc Growth
Global beverage alcohol is projected to deliver over $21.6 billion to the global economy by the end of 2023, with premium plus segments and no/low alcohol representing bright spots, according to a report from the IWSR Drinks Market Analysis released today.
IWSR: Alcohol E-Commerce Growth Expected to Moderate, Shift Channels
After Covid-19 boosted online beverage alcohol sales, growth is expected to normalize as omnichannel and on-demand operators gain share, according to a new report released Thursday from the IWSR Drinks Market Analysis.
IWSR: Can RTDs Save Premium Vodka Brands?
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.