Heineken NV reported its full-year 2021 earnings Wednesday, giving a picture into the state of its U.S. business. The Dutch brewing giant’s Heineken USA division posted low-single digit beer volume growth in 2021. However, the company recorded a nearly $231 million impairment charge related to Lagunitas.
Doubling down in 2022 was the theme of yesterday’s Heineken USA (HUSA) national sales meeting. HUSA’s leadership team, including CEO Maggie Timoney, stressed the message as their big ask of their wholesaler partners next year. Timoney shared that the company has posted consistent share growth over eight months. “Heineken is back. Dos Equis is growing…. Read more »
Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.
Dutch brewing giant Heineken N.V. reported its first half 2021 earnings today, and its U.S. business division recorded “high-single digit” beer volume growth through the first two quarters of the year.
Heineken USA showed off a slate of innovations that will begin rolling out in retailers this spring — including what CEO Maggie Timoney called its latest crown jewel, Dos Equis Ranch Water Hard Seltzer — during its spring meeting with wholesalers this week.
In reporting full-year 2020 earnings today, Heineken NV announced plans to cut its global workforce by 8,000 full-time employees as part of a reorganization plan first announced in October. Heineken, the world’s second largest beer manufacturer, also recorded several impairment charges totaling more than $1.1 billion (€963 million) to “tangible and intangible assets in operating profit.”
Non-alcoholic brand Heineken 0.0 is pushing toward 2 million cases this year, Heineken USA chief marketing officer Jonnie Cahill shared during last week’s national sales meeting.
Hard seltzers, a Michelob Ultra challenger and a strong push for cans were among the key takeaways from Heineken USA’s national sales meeting held virtually Thursday across three regions.
Another major brewer is teaming up with a non-alcoholic beverage maker to create a hard seltzer. Heineken USA and AriZona Beverages’ Hornell Brewing Company are working together to launch AriZona Sun Rise Hard Seltzer nationwide in the first quarter of 2021.
After five years at the helm of Heineken N.V.-owned, Petaluma, California-based Lagunitas Brewing Company, CEO Maria Stipp is exiting the company, according to a press release. Effective February 21, Dennis Peek, who most recently served as managing director of Heineken Canada, will take over the CEO role.
The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.
After 15 years of leading global brewer Heineken N.V., CEO and chairman of the executive board Jean-François van Boxmeer will vacate the top role on June 1, the Supervisory Board of Heineken N.V. announced in a press release today. The board has also zeroed in on van Boxmeer’s successor: Dolf van den Brink, a 22-year veteran of the Dutch beer company who currently serves as president of Heineken’s Asia Pacific region.
Heineken USA (HUSA) is giving away 1,000 31-packs of its non-alcoholic beer, Heineken 0.0, as part of a campaign to win beer-drinking occasions during “Dry January.”
“I did not take this job to lose,” Heineken USA CEO Maggie Timoney said near the close of the company’s national sales meeting with wholesalers in New York City last week. “We’re going to win and win together.”
