Hard Soda

Hard soda slinger Crooked Pop is adding a veteran beverage executive to its team as it moves from an initial regional launch toward broader distribution.

One trend attempting to make a resurgence in 2026, despite a history of receiving flack from industry members: hard soda. Leaders of Spiked Pop, Crooked Pop, Karl Strauss and Bravazzi explain why this time is different.

Beverage industry veteran and Bai founder Ben Weiss came to BevNET Live 2026 in New York City earlier this month ready to explain how these consumer shifts led him back into the beverage industry with Crooked Pop, a hard soda built on Osava.