3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
Lone River Beverage Company has come a long way in a short amount of time. Acquired by Diageo less than two years after launching amidst the pandemic, Lone River’s Ranch Water is now sold nationwide and leads the agave seltzer category in dollar share and rate of sale, according to latest 13-week NielsenIQ data shared by Lone River founder and CEO Katie Beal Brown.
Boston Beer Company is maintaining its guidance of 4% to 10% volume growth in 2022, despite first quarter losses, the company’s leadership team shared during an earnings call with investors Friday.
Retail sales of Molson Coors Beverage Company’s Topo Chico Hard Seltzer increased +67% year-over-year (YOY) in Q1 2022 compared to Q1 2021, according to the most recent “Beverage Bytes” retailer survey by Goldman Sachs analyst Bonnie Herzog.
Boston-headquartered fruited hard seltzer maker Willie’s Superbrew has laid off most of its staff and is considering a sale of the brand, according to Good Beer Hunting.
Wings & Arrow, the brand house of Ashland Hard Seltzer and Villager Spirits canned cocktails, has closed a $10 million funding round, which will help support production of its existing and upcoming beyond beer offerings.
Anthony Spina and Matt Sievers – who’ve worked on brands such as Mark Anthony Brands’ White Claw and Mike’s Hard Lemonade and Pabst Blue Ribbon – have launched their own endeavor: Primer Electrolyte Charged Hard Seltzers.
San Diego-headquartered JuneShine released its first commercial campaign today, promoting its recently launched ready-to-drink, spirits-based canned cocktails with the tagline of “Dodge the Sugar.” Beer buyers’ behavior has “continued to revert to pre-pandemic trends” for the third consecutive month, according to the National Beer Wholesalers Association’s (NBWA) March Beer Purchasers’ Index (BPI).
A bill introduced in the New Jersey state Senate last month proposes the creation of a new tax class for flavored malt beverages (FMBs). The bill would tax FMBs at $4.40 per gallon, far closer to New Jersey’s rate for distilled spirits ($5.50 per gallon) than for beer ($0.12 per gallon).
OldKnow Beverage Co. launched Verte Absinthe Spirited Seltzer last month, an absinthe-based ready-to-drink canned cocktails (RTD) that the Rabun Gap, Georgia-based company believes is the first on the market.
Hard Seltzer Roundup: New Belgium Releases High ABV Fruit Smash Super Hard Seltzer; White Claw Launches ‘Surf;’ Two Robbers Debuts Fruit Punch
Boston Beer replaced the two flavors in its Truly Extra Hard Seltzer line with Pineapple Orange Punch and Berry Blast.
Some hard seltzers and hard kombuchas in Utah are a signature away from being relegated to state-run liquor stores due to a bill that bans drinks made with flavors containing trace amounts of ethyl alcohol from grocery and convenience stores.
As the lines between beer, wine and spirits continue to blur, Molson Coors is launching Vizzy Mimosa Hard Seltzer to capitalize on the popularity of the sparkling wine-based cocktail.
Some hard seltzer brands may be excluded from grocery and convenience stores in Utah under an omnibus bill proposed in the state Senate. Alaska’s state Senate has passed a bill that would make it harder for breweries to open taprooms in the state.
