With the snap of Thanos’ fingers, Creature Comforts Los Angeles branded taproom is no more. The taproom closed in October after two years in business.
The COVID-19 pandemic, increases in remote and hybrid work, inflation and economic uncertainty … all have contributed to many Gen Z consumers feeling lonely. In a recent survey, 15% of Gen Z said they “never” felt lonely in the past year, compared to 60% of baby boomers who said the same, David and Jonah Stillman, the co-founders and father-and-son duo behind consulting firm GenGuru.
Social media campaigns and event marketing may be the most effective ways to market bev-alc brands to the youngest legal-drinking-age (LDA) consumers, Amit Patel, senior VP of strategic partnership and ad monetization for the e-commerce alcohol delivery platform Drizly, said during a webinar this week on Generation Z.
Lindsay Kunkle, senior director of Digital & Insights at FTI Consulting, and Peter Rose, senior partner, consulting division at Kantar, shared the stage at Brewbound Live in Santa Monica, California, last month to discuss all things Generation Z.
Gen Z consumers care less about who you are, and more about what you do. And any form of inauthenticity or surface-level activism will be called out immediately, the second round of Brew Talks panelists agreed.
