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Monster Beverage expects to take another impairment charge on Monster Brewing, the bev-alc division created after it acquired CANarchy, executives shared during a conference call for investors Tuesday.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
FMBs continue to post off-premise declines YoY, losing shelf space and displays to spirits-based offerings, among other new entrants. However, several FMB brands have been able to buck the trend, as evident in market research firm Circana’s latest weekly scans report.
Three of Boston Beer Company’s 2026 test products are getting a full backing of support in 2027, as the company attempts to use its industry relationships and large sales teams to strongarm Boston Beer into today’s hottest bev-alc segments.
A new player has stepped onto the hard sports drink field. Firelyte (4.5% ABV) – a sports drink-inspired flavored malt beverage (FMB) from Bend, Oregon-headquartered Deschutes Brewery – rolled out last week.
Hard tea, lemonade and boozy water maker NOCA continues to outpace the FMB segment, with additional chain retail gains coming this fall.
Check out news items that were initially reported in the Brewbound Insider Newsletter April 27-29, including headlines from RNDC, the Odom Corporation and Constellation Brands.
PepsiCo’s Blue Cloud is leaning into a new model: developing crossover alcohol brands and licensing them to producers such as Boston Beer and FIFCO USA with Lipton Hard Iced Tea.
Carbliss, the ready-to-drink (RTD) vodka-based cocktail that has become one of the breakout independents in its category, is rolling out a malt-based tallboy across seven Midwestern states.
Sixteen leaders from 12 bev-alc brands (and adjacent) were named to Inc.’s 2026 Female Founders 500. Representing craft beer are Holidaily Brewing (Golden, Colorado) founder Karen Hertz, Hot Plate Brewing (Pittsfield, Massachusetts) founder Sarah Real and Talea Beer Co. (Brooklyn, New York) co-founders LeAnn Darland and Tara Hankinson.
Phusion Projects is exploring a potential sale of its infamous Four Loko brand, which could carry a $400 million value, Reuters reported.
Brown-Forman and Pabst Brewing Company are ending their production, sales, marketing and distribution partnership for FMBs such as the whiskey brand’s Jack Daniel’s Country Cocktails after five years.
Anheuser-Busch InBev (A-B) has closed its previously announced acquisition of BeatBox Beverages, the companies shared today.
In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.
This March, Owl’s Brew will launch Spiked Pop (4.8% ABV), a new flavored malt beverage (FMB) line into the re-emerging hard soda market.
In this episode of the Brewbound Podcast, Mark Anthony Brands president David Barnett details how the bev-alc company is “doing better than most” in today’s challenged marketplace. He spoke about the company’s highlights with Brewbound editor Justin Kendall, in a conversation recorded at the National Beer Wholesalers Association’s (NBWA’s) Annual Convention in Las Vegas.
