Monster Beverage expects to take another impairment charge on Monster Brewing, the bev-alc division created after it acquired CANarchy, executives shared during a conference call for investors Tuesday.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Phusion Projects is exploring a potential sale of its infamous Four Loko brand, which could carry a $400 million value, Reuters reported.
Brown-Forman and Pabst Brewing Company are ending their production, sales, marketing and distribution partnership for FMBs such as the whiskey brand’s Jack Daniel’s Country Cocktails after five years.
Anheuser-Busch InBev (A-B) has closed its previously announced acquisition of BeatBox Beverages, the companies shared today.
In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.
This March, Owl’s Brew will launch Spiked Pop (4.8% ABV), a new flavored malt beverage (FMB) line into the re-emerging hard soda market.
In this episode of the Brewbound Podcast, Mark Anthony Brands president David Barnett details how the bev-alc company is “doing better than most” in today’s challenged marketplace. He spoke about the company’s highlights with Brewbound editor Justin Kendall, in a conversation recorded at the National Beer Wholesalers Association’s (NBWA’s) Annual Convention in Las Vegas.
The founders of BeatBox are hoping 2026 will bring them their second hit brand aimed at a new generation of consumers. BeatBox parent company Future Proof will launch Chillitas in February, a new-to-world, flavored malt beverage outside of the company’s flagship party punch brand.
Sazerac Company has partnered with Molson Coors-aligned wholesaler Andrews Distributing on three new ready-to-drink (RTD) beverages in Texas, adding a regional portfolio to the spirit company’s expanding RTD business.
Sazerac is facing legal heat again for selling malt-based versions of Fireball and Parrot Bay that allegedly misled consumers who believed they were spirits-based products.
Hard Italian soda Bravazzi is bucking flavored malt beverages’ fizzling trends.
The growth of spirits-based ready-to-drink cocktails (RTDs) may be slowing. However, the segment’s impact on the beer category is far from abating, according to bev-alc consulting and data firm 3 Tier Beverages.
Spirits-based RTD growth peaked in 2020, with dollar sales growth of more than 150% in NIQ-tracked off-premise channels (total U.S. xAOC plus liquor plus convenience), 3 Tier Beverages consultant Erin McVickers shared in a webinar last week. Growth then progressively slowed, but the segment was still able to more than double dollar sales from 2021 (nearly $1.53 billion) to 2024 (nearly $3.19 billion).
Craft wasn’t the only segment to record some improvement in recent scans, according to the latest monthly report from market research firm Circana.
Could Mark Anthony Brands be shuttering its first-ever owned production facility for White Claw, Mike’s Hard Lemonade and Cayman Jack? The future of Mark Anthony Brewing’s production facility in Hillside, New Jersey, is unclear as the company has filed notice that 143 workers will be affected by job cuts this fall.
“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).
