Monster Beverage expects to take another impairment charge on Monster Brewing, the bev-alc division created after it acquired CANarchy, executives shared during a conference call for investors Tuesday.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
In this episode of the Brewbound Podcast, Mark Anthony Brands president David Barnett details how the bev-alc company is “doing better than most” in today’s challenged marketplace. He spoke about the company’s highlights with Brewbound editor Justin Kendall, in a conversation recorded at the National Beer Wholesalers Association’s (NBWA’s) Annual Convention in Las Vegas.
The founders of BeatBox are hoping 2026 will bring them their second hit brand aimed at a new generation of consumers. BeatBox parent company Future Proof will launch Chillitas in February, a new-to-world, flavored malt beverage outside of the company’s flagship party punch brand.
Sazerac Company has partnered with Molson Coors-aligned wholesaler Andrews Distributing on three new ready-to-drink (RTD) beverages in Texas, adding a regional portfolio to the spirit company’s expanding RTD business.
Sazerac is facing legal heat again for selling malt-based versions of Fireball and Parrot Bay that allegedly misled consumers who believed they were spirits-based products.
Hard Italian soda Bravazzi is bucking flavored malt beverages’ fizzling trends.
The growth of spirits-based ready-to-drink cocktails (RTDs) may be slowing. However, the segment’s impact on the beer category is far from abating, according to bev-alc consulting and data firm 3 Tier Beverages.
Spirits-based RTD growth peaked in 2020, with dollar sales growth of more than 150% in NIQ-tracked off-premise channels (total U.S. xAOC plus liquor plus convenience), 3 Tier Beverages consultant Erin McVickers shared in a webinar last week. Growth then progressively slowed, but the segment was still able to more than double dollar sales from 2021 (nearly $1.53 billion) to 2024 (nearly $3.19 billion).
Craft wasn’t the only segment to record some improvement in recent scans, according to the latest monthly report from market research firm Circana.
Could Mark Anthony Brands be shuttering its first-ever owned production facility for White Claw, Mike’s Hard Lemonade and Cayman Jack? The future of Mark Anthony Brewing’s production facility in Hillside, New Jersey, is unclear as the company has filed notice that 143 workers will be affected by job cuts this fall.
“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).
Hard tea continued to fill Boston Beer’s sails in Q2, but it was newbie Sun Cruiser that put in the brunt of the work rather than veteran Twisted Tea, company leadership shared Thursday during a call with investors and analysts.
Mark Anthony Brands is in the early stages of transitioning Mike’s Hard 6-pack bottles to cans.
Michigan-based beverage-alcohol platform Benchmark Beverages has taken a minority investment in Blake’s Beverage Co. and the two companies have launched a commercial partnership. Benchmark (Dark Horse, Roak, Brew Detroit, Great America) and Blake’s Beverage Co. (Blake’s Hard Cider, Austin Eastciders, Avid Cider) aim to “accelerate growth and shake up the beyond-beer category with fresh innovation and national scale,” according to a press release.
Editor’s Note: 3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available exclusively to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm. In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal analyzes data trends in flavor-forward bev-alc, high ABV offerings, pricing and more.
Beverage-alcohol’s embrace of flavor and craft beer’s shifting distribution trends were among spotlighted issues during last week’s Beer Marketer’s Insights Spring Conference in Chicago. Leaders from BeatBox Beverages, Boston Beer Company, Atomic Brands, Columbia Distributing and Anheuser-Busch InBev (A-B) shared where their business and the beer category is heading. Here are a few soundbites from the conference.
