A pioneer of the Vermont craft beer industry will no longer have a physical presence in the state. Magic Hat Brewing, now owned by Rochester, New York-based FIFCO USA, will vacate its brewery and performing arts center, called “The Artifactory,” in South Burlington, Vermont, next month, according to a press release.
FIFCO USA is embracing its role as a “big-small company.” With just 1.3% of market share, FIFCO is nowhere near the size of the world’s largest brewery, Anheuser-Busch, but both companies have the same number of wholesalers. FIFCO USA is still able to pull in big-name celebrity sponsorships. Those celebrity relationships were on display during FIFCO USA’s national sales meeting last week in Philadelphia.