The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
In this week’s edition of Last Call: A study finds the economic impact of San Diego brewers exceeds $1 billion; the Brewers Association analyzes GABF winners; a price-fixing probe in India snares A-B InBev, Carlsberg and United Breweries; and more news from the week.
