Distribution

Stay informed as breweries expand their presence and read the latest beer industry news relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between brewers and distributors, the latest industry news and analysis provide context and best practices within a complex beer distribution network.

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Featured Distribution Content

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Brewbound Podcast: How New Orleans’ Southern Eagle Preps for Super Bowl Sunday – and Mardi Gras

Brewbound Podcast: How New Orleans’ Southern Eagle Preps for Super Bowl Sunday – and Mardi Gras

What’s life like for the Anheuser-Busch distributor in one of the country’s biggest party towns ahead of one of the beer industry’s biggest days? Brandon Frederick, VP of sales; Greg Naquin, director of off-premise sales; and Kris Cutrell, director of on-premise sales walk through the preparations for Super Bowl LIX in New Orleans, the expectations placed on them, the biggest pain points and much more.

Additional Content

UPDATED: Bell’s Brewery to Enter Northern California and Montana in Push to Nationwide Footprint

UPDATED: Bell’s Brewery to Enter Northern California and Montana in Push to Nationwide Footprint

Michigan’s Bell’s Brewery continues to fill out its distribution map as part of its goal for national distribution. The Kalamazoo, Michigan-based craft brewery will add Northern California and Montana this month. The brewery’s beer is now sold in 44 states, plus Washington, D.C. and Puerto Rico. The Northern California expansion will begin on Friday, September… Read more »

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.