Diageo

Ranch Water Maker Lone River Launches Margarita-Style Ranch Rita Nationwide

Ranch Water Maker Lone River Launches Margarita-Style Ranch Rita Nationwide

Lone River Beverage Company has come a long way in a short amount of time. Acquired by Diageo less than two years after launching amidst the pandemic, Lone River’s Ranch Water is now sold nationwide and leads the agave seltzer category in dollar share and rate of sale, according to latest 13-week NielsenIQ data shared by Lone River founder and CEO Katie Beal Brown.

New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

The Voodoo Ranger franchise now accounts for 65% of New Belgium’s business. CEO Steve Fechheimer again highlighted the shift in the Fort Collins, Colorado-headquartered craft brewery’s priorities during the National Beer Wholesalers Association’s (NBWA) annual meeting last week.