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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
The latest data set from NIQ showed a modest improvement in sales declines for total bev-alc in the two-week period before September 7, which included a tepid Labor Day weekend, according to analysis from Goldman Sachs Equity Research.
While “it might feel like we’re hearing more about brewery closures” since the COVID-19 pandemic, there are still plenty of craft breweries opening across the country, according to Brewers Association staff economist Matt Gacioch.
Draft beer reclaimed the volume lost during last year’s National Football League (NFL) opening weekend (September 5-8), according to on-premise data firm BeerBoard.
Beer inflation eased slightly in August, but still remains above other bev-alc categories and the total industry, according to the U.S. Bureau of Labor Statistics (BLS) in the latest Consumer Price Index (CPI) report.
Spirits-based ready-to-drink (RTD) products will face a challenge to maintain double-digit growth rates in 2025, including a decluttering of items at retail in order for the segment to remain healthy, according to Bump Williams Consulting’s (BWC) monthly report.
Millennials are driving the rise of non-alcoholic (NA) adult beverages in the U.S., data firm IWSR reported.
U.S. brewers shipped an estimated 12.8 million barrels of beer in July, a -2.5% decline year-over-year (YoY), and a loss of 458,000 barrels compared to July 2023, according to the Beer Institute (BI).
In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth and three underperforming areas during the summer selling season, with NIQ off-premise data through August 10, 2024.
The end-of-summer blues are hitting the beer category. The National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index (BPI) for August posted a reading of 40, which indicates wholesalers are ordering less beer as summer comes to a close.
Beer is expected to be the most popular alcoholic beverage at Labor Day weekend celebrations, as 76% of shoppers said they plan to purchase it, according to consumer research firm Numerator.
More than one-third (38%) of consumers plan to visit on-premise establishments for Labor Day (September 2), according to CGA, the on-premise arm of market research firm NIQ.
Ready-to-drink (RTD) products surpassed $13 billion in off-premise sales in the 52-week period ending July 13, up +4% year-over-year (YoY), according to a mid-year report from market research firm NIQ.
Beer declines continued in the last four weeks, with even previous high-performing segments such as imports feeling late summer pains in recent scans from market research firm Circana (data ending August 11).
The latest data set from NIQ showed a modest improvement in sales growth for total bev-alc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.
