From Steady to Strategic: The Supply Chain Forces Shaping 2026
The Q4 2025 Supply Chain report from Agrowgate paints a picture of a beverage industry entering 2026 with far more stability – yet no shortage of strategic inflection points.
Data
Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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Featured Data Content
Q3 2025 CGA by NIQ On-Premise Report: Consumer Behavior, Category Performance, and Growth Outlook
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
Tariffs, Tension & Trying Not to Overreact: Q3 2025 Supply Chain Update from Agrowgate
The Q3 2025 Agrowgate BevNET Supply Chain Report highlights how tariffs, freight costs, and crop conditions are shaping the food and beverage industry.
Additional Content
NBWA: July Beer Purchasers’ Index Marks 5th Month of Expansion
Distributor orders increased for the fifth consecutive month in the National Beer Wholesalers Association’s (NBWA) July Beer Purchasers’ Index (BPI). The BPI posted a reading of 59, the highest index since 2021.
Hard Seltzers Down Double Digits Through Mid-July; Spirits-Based Seltzers +32%
Hard seltzers remain down double-digits through mid-July in Circana-tracked off-premise retailers. Hard seltzer declined -11.8% in dollars and -16.1% in volume through the rolling 52-week period ending July 14.
Circana: Michelob, Corona Extra Move Up in Top 10; Declines Accelerate for A-B, CANarchy, ABV, Tilray and More
Anheuser-Busch InBev’s (A-B) Michelob Ultra passed sibling brand Bud Light as the second largest brand by dollar sales year-to-date (YTD) in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience), according to the market research firm’s latest monthly report (ending July 14).
Circana: Craft Dollar Sales -4.8%, Volume -6.4% in L4W; Grocery Providing Largest Growth for Top 30 Craft
Total craft trends improved slightly in the last four weeks (ending July 14), with dollar sales declining -4.8% year-over-year (YoY) and volume -6.4% in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience), according to the market research firm’s latest monthly report.
NBWA and Fintech Midyear Review: Beer Industry Still ‘Erratic;’ Kegs Gain +5.5% Share of On-Premise Package
Three years post-pandemic, the beer industry’s performance is still “erratic,” National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones said during a webinar on Tuesday.
Bernstein: Twisted Tea is ‘Only Meaningful Source of Growth’ for Boston Beer; Predicts +9% Growth in Next 5 Years
Twisted Tea accounts for the majority of Boston Beer’s volume and has become the company’s “only meaningful source of growth,” Bernstein analyst Nadine Sarwat wrote in a report focusing on the brand’s sustainability.
Bart Watson: Independent Craft Volume Down -2.1% Halfway Thru 2024, Following Similar Patterns to 2023
Craft volume is down an estimated -2% through the first six months of 2024, according to Brewers Association (BA) chief economist and VP of strategy Bart Watson in his annual midyear webinar Tuesday.
BarthHaas: Global Beer Production -0.9% in 2023; US Only Country in Americas to Record Decline
An estimated 1.884 billion hectoliters (hl), or 1.58 billion barrels, of beer were produced worldwide in 2023, a -0.9% decline year-over-year (YoY), according to global hop supplier BarthHaas in its annual report.
BA: On-Site Pint Prices Trailing Behind Inflation
At-the-brewery pint prices have not kept pace with inflation, according to a recent report from Brewers Association staff economist Matt Gacioch.
BarthHaas: 2023 Global Hop Production +11.5%, Despite Second Consecutive Year of Acreage Decline
Global hop acreage declined -3.3% in 2023 versus 2022, the second consecutive year of decline and a “significantly sharper” reduction versus the -0.3% year-over-year (YoY) decline recorded in 2022, global hop supplier BarthHaas reported this week.
BA Harris Poll: Flavor Drives Bev-Alc Purchasing Decisions
Flavor remains at the forefront of bev-alc purchasing decisions, according to data from the Brewers Association’s (BA) annual Harris Poll, shared by chief economist and VP of strategy Bart Watson and staff economist Matt Gacioch last week.
CGA: Non-Alcoholic Beer Outpacing Category Growth On-Premise
Similar to the off-premise, the non-alcoholic (NA) beer segment is outperforming the broader beer category in bars, restaurants and other venues, according to CGA, an NIQ-owned on-premise market research firm.
NIQ: Total Bev-Alc Sales Slip Through End of June
The latest data set from NIQ showed a modest slowdown in sales growth for total bev-alc in the two-week period before June 29, according to analysis from Goldman Sachs Equity Research.
CPI For Beer At Home Holds at +3.1% in June
The Consumer Price Index (CPI) for beer at home remained unchanged in June at +3.1% year-over-year (YoY), according to the U.S. Bureau of Labor Statistics (BLS).