BREWBOUND isn’t the only one goin’ Hollywood (adjacent) – my very own neighborhood brewery ROCKAWAY BREWING CO. in Long Island City, NYC is giving Jeopardy! star Vinnie Cilurzo a run for the craft beer celebrity title! The brewery was featured in this week’s FBI episode on CBS.
Recycled toilet water, your time is up. The craft beer business has moved on to more artisanal sources for brewing water – recycled shower and laundry water!
Frankly, I’m surprised it took until November 2025 – but you can now rate spirits, wine, ANA beverages, RTDs, THC-infused seltzers, coffee, soda and “more” on Untappd. What’s that, Jess? No, I don’t think tomato sauce is on there yet … but we’ll keep you posted.
Jocks – beer doesn’t need you anymore. As I’ve documented here over the past few weeks, clearly you’ve broken up with us on many fronts except to occasionally spray our product on each other a couple of times a year in locker rooms. But don’t mind us, we’ll be over here with the cool nerds!
It’s nice to see BREWBOUND’s Hollywood subscriber base start to grow in 2025. Or at least it just seems like it with Charlie Sheen, John Mulaney and Tom Holland all becoming recent NA beer entrepreneurs … but Justin, let me know if you need George Clooney’s email address as he looks to be joining the fray.
I gotta say athletes are really letting down their image in 2025. First, it was baseball players leaving the complimentary beer fridges in the locker room mostly untouched – now the NBA fellas are starting … wine clubs!
I hope all of you reading this in Colorado today are enjoying that extra cup of coffee to help your brain remember where you left your shirt, and also find that little something extra in the tank that’s needed to get through the final day of pouring today at GABF in Denver. It should also help perfect that smile and nod when Jess says, “Hey buddy, how about you fill that glass all the way up like a real pour?” when she visits your booth.
Well, it’s about time Gen X gets the respect we deserve around here! According to consumer insights firm NUMERATOR – we’ve overtaken the Boomers in spending power!
It’s time for one of golf’s greatest traditions, as the sport of the people (who have a lot of money) tees off all weekend with the biennial Ryder Cup. The PGA is actually making all food & drink free of charge this weekend (don’t tell Justin – I told him hot dogs were on me for his birthday). Although the … $750 tickets for the weekend sadly do not cover booze.
Well, I’m not saying the beer biz is desperate, but it seems pumpkin and Oktoberfest beers have a legitimate competitor in the 2025 Seasonal Creep Award competition (trust me, you don’t wanna know what the award is). GREAT LAKES made an announcement for their Christmas Ale on … September 10.
I finally have some good news! I’ve found the cause behind the negative beer sales trends this year – apparently, it’s baseball players. Yes, it seems the days of players charging the field with beers in hand or knocking down 9+ beers on a team flight (while thinking you drank 70) are over …
Despite what shelves look like at retail this week – it’s still a little early for Oktoberfest chatter, so let’s keep this weekend’s conversation to overpaid NFL players spitting on each other in true opening week fashion. But … who could resist a little preparatory pretzel talk when it involves good ol’ Shocktop!
While Taylor Swift’s New Heights pod episode this week may have had no sponsor ad reads or presenting sponsors 👀 . . . you can’t keep GARAGE BEER in a corner!
Some folks say NFL players have a tough time filling out their schedules once they’re retired, especially once training camp season begins without them. JJ Watt is showing that’s not a problem. He put his retired status to full use last week, easily completing the 9/9/9 challenge at a Brewers game.
