Brewers Association to New Brewers: Set ‘Realistic’ Growth Expectations
In today’s craft beer environment, it pays to be a startup. According to Brewers Association chief economist Bart Watson, breweries founded after 2014 are driving the majority of segment growth. Those breweries collectively added 916,000 barrels to the category in 2017, which represents growth of 52.6 percent versus 2016. Breweries founded before 2014, however, added 285,000 barrels to the craft segment and collectively grew just 1.3 percent.