Craft Beer

Explore the world of craft beer, from performance reports and innovation tactics to the state of the industry and breaking news.

Featured Craft Beer Content

2025 Craft Volume Declined 4%, Not 5.1% as Previously Reported, per BA Correction

2025 Craft Volume Declined 4%, Not 5.1% as Previously Reported, per BA Correction

Small and independent craft brewers’ output declined 4% in 2025 – more than 25% less than was previously reported by the Brewers Association (BA). The BA issued a correction of its 2025 Beer Industry Production Survey (BIPS), which was published last month, after receiving “revised production figures for a small number of regional craft brewers,” a BA spokesperson said in a statement shared Tuesday with Brewbound.

Additional Content

Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic beer maker and stakes in the business.

Athletic Brewing Appoints Dan Kleinman as CMO

Athletic Brewing Appoints Dan Kleinman as CMO

Dedicated non-alcoholic (NA) beer maker Athletic Brewing is tapping wine and spirits marketer Dan Kleinman as its next CMO. Kleinman will take over the role, effective September 8.

Sierra Nevada Doubles Down on Core 4 Brand Families for 2027 Growth

Sierra Nevada Doubles Down on Core 4 Brand Families for 2027 Growth

After Sierra Nevada’s brands delivered growth in a challenged craft beer market, the country’s No. 2 craft brewery by volume plans to keep its foot on the gas. Part of stemming volume declines requires recruiting new drinkers into craft.

Sierra Nevada Arms Wholesalers With ‘License to Sell’ in Fight Against Craft Beer Declines; Refreshed Packaging to Roll in 2027

Sierra Nevada Arms Wholesalers With ‘License to Sell’ in Fight Against Craft Beer Declines; Refreshed Packaging to Roll in 2027

Sierra Nevada has identified craft beer’s biggest villain and thinks it has a plan to defeat it. In a James Bond-themed presentation during its wholesaler conference at its campus in Mills River, North Carolina, the country’s No. 2 craft brewer by volume armed its wholesalers with a “license to sell” and a specific mission to tackle what it’s calling the Vortex – the self-perpetuating cycle of beer volume declines at retail that lead to distribution declines, which create more volume losses.