Circana

Off-premise beverage-alcohol sales took an “expected” nosedive following the Fourth of July, according to market research firm Circana’s latest weekly report. Dollar sales declined 21.4% week-over-week (WoW) for the week ending July 12. Year-over-year (YoY), dollar sales declined 0.3%, to $1.448 billion. Volume, measured in case sales, declined 1.7%.

Beverage-alcohol off-premise dollar sales plunged back into red in the week ending June 28, according to the latest weekly report from market research firm Circana.

Craft dollar sales declines stabilized to start the summer selling season after a period of worsening trends. In the four-week period (L4W) ending June 14, craft dollar sales declined 4.6% year-over-year (YoY) at multi-outlet grocery, mass retail and convenience stores (MULO+C) tracked by market research firm Circana. This marked no change in momentum from Circana’s previous monthly report (data ending May 17), which itself reflected a doubling of dollar sales declines compared to the prior period (-2.3% YoY L4W through April 19).

The extended Memorial Day weekend (MDW) did not extend bev-alc sales, according to the latest weekly scans report from market research firm Circana.

The cracks in the facade of beer’s improved performance in 2026 have begun to widen, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through May 17, beer category dollar sales increased 0.3% at multi-outlet grocery, mass retail and convenience stores (MULO+C) tracked by Circana.

On the precipice of the all-important summer selling season, Circana EVP of BevAl Scott Scanlon reports that beverage-alcohol experts have “questioned the ability” of the industry to close 2026 “with strength,” while he believes it’s possible.

Leapfrogging was the theme across beverage-alcohol last week, as several upstarts jumped over their stalwart peers in dollar sales, according to the latest weekly report from market research firm Circana. In the beer category, Mark Anthony Brands’ White Claw out-earned Molson Coors’ Miller Lite by $218,720 during the week ending May 10. In spirits, Anheuser-Busch… Read more »

Trends worsened through mid-April for the majority of the 25 largest beer category vendors at off-premise retailers, according to market research firm Circana. Total beer recorded dollar sales gains of 0.9%, while volume, measured in case sales, declined 0.7%, year-to-date (YTD) through April 19 at multi-outlet grocery, mass retail and convenience stores (MULO+C). In the last four weeks (L4W), those metrics decelerated to +0.1% in dollar sales and -1.4% in volume.

The convenience channel remained a lone bright spot for craft in the latest monthly report from market research firm Circana. Year-to-date (YTD) through April 19, craft dollar sales at c-stores increased 3.2%, while volume, measured in case sales, increased 0.9%.

As expected, beverage-alcohol dollar sales recorded a notable drop (-7.3%) during the week ending April 19 compared to the same week last year, according to market research firm Circana’s latest weekly report.

Total beverage-alcohol off-premise dollar sales declined 1.9% year-over-year (YoY), to $1.354 billion, in the week ending April 12, according to market research firm Circana’s latest weekly report.

Total beverage-alcohol dollar sales were roughly flat year-over-year (YoY) in the week leading up to St. Patrick’s Day, according to market research firm Circana’s latest weekly report.

If December’s trends reversed craft beer’s fortunes in the off-premise, January’s easier comps added a strong tailwind. Craft continued to outpace the overall beer segment in the convenience channel, with dollar sales up 5.4% and volume, measured in case sales, up 0.4% year-to-date (YTD) through January 25, according to market research firm Circana.

Off-premise beverage-alcohol sales recorded a third consecutive year-over-year (YoY) increase during the week ending January 11, according to market research firm Circana’s most recent weekly scan data report.