Circana

Three of beverage-alcohol’s four tracked categories increased dollar sales in the latest scans from market research firm Circana (one-week ending January 18).

Off-premise beverage-alcohol sales recorded a third consecutive year-over-year (YoY) increase during the week ending January 11, according to market research firm Circana’s most recent weekly scan data report.

December brought another mixed (gift) bag of results for top beer vendors in off-premise scans, according to data from market research firm Circana. Ten of the top 25 beer vendors recorded YoY dollar sales growth in Circana-tracked off-premise channels in the L4W.

Three beer segments were able to find growth in the tumultuous year that was 2025, according to the latest monthly report from market research firm Circana.

The first off-premise scans of 2026 have arrived, and they’re signaling a positive start for bev-alc in 2026.

December sales reversed trends in different directions – mostly positive – among the top 30 craft brands tracked by market research firm Circana. While overall craft sales were squarely in the red in the multi-outlet grocery, mass retail and convenience stores (MULO+C) and grocery channel last month, the segment eked out growth in the convenience channel in both dollar sales (+3.7%) and volume (+1.8%) for the four-week period (L4W) ending December 28.

“A day of shopping during the Christmas week can make a significant difference” to bev-alc’s off-premise scans, according to Circana EVP of BevAl, Scott Scanlon. Total bev-alc dollar sales were up 1% year-over-year (YoY) and 12% week-over-week (WoW) in the week ending December 28, which included Christmas Day (December 25).

Last week, “holiday magic” delivered positive off-premise bev-alc trends in mid-December scans, suggesting the industry might just have a bountiful Christmas and end to 2025. However, in the latest report, “the Grinch stole the green,” according to Circana EVP of BevAl, Scott Scanlon.

A few major beer category brands are clearly on the nice list this year. In his latest weekly report (data ending December 14), Circana EVP of BevAl Scott Scanlon noted that Constellation Bands’ Modelo returned to growth thanks to “perhaps a bit of holiday magic delivering early.”

Craft beer’s grocery losses continued to accelerate in November, according to the latest monthly report from market research firm Circana. The segment recorded high-single-digit declines in dollar sales (-8.2%) and volume (-9%) at grocery stores in the four-week period (L4W) ending November 30, Circana reported. Those losses mark an acceleration from the prior L4W period… Read more »

Thanksgiving helped bev-alc maintain its positive growth trajectory – at least compared to earlier this fall – Circana EVP, BevAl Scott Scanlon shared in this week’s off-premise scans report.

Beer bounced back in the latest scans after a “dismal performance” in the prior week, according to Circana and the market research firm’s EVP of BevAl, Scott Scanlon.

Bev-alc had a “slight bounce” back in the latest week, with dollar sales in Circana-tracked off-premise channels increasing 1% week-over-week (WoW) in the period ending November 16, compared to the week ending November 9, Circana EVP of BevAl Scott Scanlon reported. However, bev-alc sales remained in the red compared to 2024.

Craft beer’s off-premise losses accelerated in October, according to the most recent monthly report from market research firm Circana. In multi-outlet grocery, mass retail and convenience stores (MULO+C), craft’s dollar sales have declined 4.5% and volume, measured in case sales, declined 6% year-to-date (YTD) through November 2, according to Circana.