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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Circana Weekly Scans: Beer Records Lowest Sales Since Early March

Circana Weekly Scans: Beer Records Lowest Sales Since Early March

Bev-alc had a “slight bounce” back in the latest week, with dollar sales in Circana-tracked off-premise channels increasing 1% week-over-week (WoW) in the period ending November 16, compared to the week ending November 9, Circana EVP of BevAl Scott Scanlon reported. However, bev-alc sales remained in the red compared to 2024.

Circana October Report: Craft’s Declines Worsened in Grocery, Nearly Flat in C-Stores

Circana October Report: Craft’s Declines Worsened in Grocery, Nearly Flat in C-Stores

Craft beer’s off-premise losses accelerated in October, according to the most recent monthly report from market research firm Circana. In multi-outlet grocery, mass retail and convenience stores (MULO+C), craft’s dollar sales have declined 4.5% and volume, measured in case sales, declined 6% year-to-date (YTD) through November 2, according to Circana.

Circana Weekly Scans: Green Shoots Burn Up as Bev-Alc Declines Accelerate

Circana Weekly Scans: Green Shoots Burn Up as Bev-Alc Declines Accelerate

Bev-alc off-premise sales were up slightly week-over-week (WoW) in the latest report from market research firm Circana. However, those gains were unable to stop an acceleration in year-over-year (YoY) declines, as even the “patches of green shoots” previously seen in the industry “have burnt up in the sea of red this week across all categories,” according to Circana EVP of BevAl, Scott Scanlon.

Circana: Craft’s C-Store Growth Continues, Brand-Level Losses Decelerate

Circana: Craft’s C-Store Growth Continues, Brand-Level Losses Decelerate

Craft outperformed the overall beer category in convenience stores to close the summer selling season. In the four-week period ending September 7, dollar sales of craft beer increased 1.5% in c-stores, compared with total beer’s 1.9% decline in the channel, according to the latest monthly report from market research firm Circana.