Circana

Despite holiday boosts and positive weekly scans, beer trends softened in February compared to January, according to the latest monthly report from market research firm Circana.

Total bev-alc dipped back into the red year-over-year (YoY) through the last week of February, after two consecutive weeks of growth in Circana-tracked off-premise channels, the market research firm reported this week.

Craft’s trends leveled out slightly in February after a strong January, according to the latest monthly report from market research firm Circana. The segment’s dollar sales are now about flat (+0.3%) year-to-date (YTD) through February 22.

Despite a post-holiday decline in off-premise sales week-over-week (WoW), bev-alc’s year-over-year (YoY) growth expanded in the latest week, according to market research firm Circana.

Consumers were in the mood to celebrate love – or rather, to celebrate bev-alc – this Valentine’s Day.

Super Bowl LX bev-alc sales failed to surpass 2025 levels, but the trends aren’t as bad as they may seem on the surface, Circana EVP of BevAl Scott Scanlon reported with the latest off-premise scans.

If December’s trends reversed craft beer’s fortunes in the off-premise, January’s easier comps added a strong tailwind. Craft continued to outpace the overall beer segment in the convenience channel, with dollar sales up 5.4% and volume, measured in case sales, up 0.4% year-to-date (YTD) through January 25, according to market research firm Circana.

The end of January also brought an end to bev-alc’s 2026 growth trends, according to the latest weekly report from Circana EVP of BevAl Scott Scanlon.

The ripples of green that graced most of bev-alc off-premise scans through the first few weeks of 2026 expanded to a full blown ocean in the latest week, with double-digit year-over-year (YoY) growth recorded across nearly every major category, according to the latest report from market research firm Circana.

Has bev-alc been focused on the wrong generation?

The numerous conversations the bev-alc industry has had about Gen Z may be disproportionate to the youngest legal-drinking-age (LDA) generation’s actual impact on consumer trends, according to a new beverage trends report from market research firm Circana.

Three of beverage-alcohol’s four tracked categories increased dollar sales in the latest scans from market research firm Circana (one-week ending January 18).

Off-premise beverage-alcohol sales recorded a third consecutive year-over-year (YoY) increase during the week ending January 11, according to market research firm Circana’s most recent weekly scan data report.

December brought another mixed (gift) bag of results for top beer vendors in off-premise scans, according to data from market research firm Circana. Ten of the top 25 beer vendors recorded YoY dollar sales growth in Circana-tracked off-premise channels in the L4W.

Three beer segments were able to find growth in the tumultuous year that was 2025, according to the latest monthly report from market research firm Circana.