Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
Seven of the 10 largest Brewers Association-defined craft breweries recorded production volume declines in 2025, according to data shared by the trade group in the May/June Issue of The New Brewer magazine.
Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
New Belgium will wade into the increasingly crowded hard seltzer segment next year with Fruit Smash, Brewbound has confirmed. Massachusetts’ Trillium Brewing reopened its popular beer garden on Boston’s Rose Kennedy Greenway today for its fourth season.
Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.
After successfully extending the Truly Hard Seltzer brand with Truly Lemonade Seltzer — which has quickly become Truly’s second-best selling SKU — Boston Beer will debut Truly Iced Tea Hard Seltzer nationwide early next year.
Another craft brewery is entering the growing craft non-alcoholic beer market. Boston Beer Company will launch a Samuel Adams branded non-alcoholic hazy IPA, Just the Haze, nationally in early 2021.
Dogfish Head’s residency at Concrete Beach’s Social Hall in Miami is becoming permanent. Boston Beer senior director of local brands and taprooms, Rob Kreszswick, announced this week that the company would transition Concrete Beach’s Miami location into Dogfish Head Miami. As such, Concrete Beach’s Social Hall would close permanently and beer-to-go and e-commerce sales would cease on Saturday, September 5.
The Boston Beer Company has hired marketing executive Don Lane as its new vice president of the Truly Hard Seltzer brand. Boston Beer is investing $85 million to quadruple production at its nearly 90-year-old Cincinnati production brewery, according to a press release.
Even amid persistent out-of-stock issues, Boston Beer Company’s Truly Hard Seltzer helped drive the company’s depletions (sales to retailers) growth to 46% in Q2. Boston Beer founder Jim Koch conceded Thursday that those inventory issues will last for the rest of the summer.
Boston Beer Company reported second-quarter depletions (sales-to-retailers) growth of 46% and shipments (sales-to-wholesalers) growth of 39.8% during the second quarter of 2020, according to financial results shared after the end of trading today.
The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.
Boston Beer Company posted double-digit depletions, shipments and net revenue growth in the first quarter of 2020, continuing momentum that propelled the company to $995.7 million in revenue in 2019.
As the coronavirus disease known as COVID-19 spreads across the U.S., beer companies are adjusting their businesses for a reality in which being social is discouraged. Many companies are bracing for a downturn in on-premise business, including brewery taprooms.
The Boston Beer Company’s Truly Hard Seltzer will launch its Wild Berry flavor on draft nationwide on March 2, replacing the unflavored Truly on Tap draft offering that rolled out in August. Figueroa Mountain Brewing Company has laid off at least eight employees, according to the Full Pint.
Truly Hard Seltzer sales boosted the Boston Beer Company’s fourth quarter revenue to an all-time high of $301.3 million, but it wasn’t without cost, as profits took a hit due to expensive third-party contract production.
The Boston Beer Company’s sales in 2019 reached $1.25 billion, a 25.5% increase compared to 2018, according to the company’s earnings report released Wednesday afternoon.
