Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.
Alabama’s Straight to Ale and Druid City Brewing merge. Truly Hard Seltzer will be offered on American Airlines flights. Kombucha brewer Local Roots acquires Latitude 33’s production facility. Anheuser-Busch InBev returns as official beer sponsor of the NHL and launches larger partnership with the NBA’s Brooklyn Nets.
Former Boston Beer CMO joins Courvoisier. Jester King head brewer departs to start new brewing project in Chicago. Lawson’s Finest Liquids hires first marketing director.
White Claw maker Mark Anthony Brands plans to spend $385 million — $135 million more than the previously projected $250 million — to build production facilities in New Jersey and at a still-undisclosed location in the western United States, founder and CEO Anthony von Mandl shared during the Beer Insights Seminar conference in New York on Monday.
A number of members of Anheuser-Busch InBev’s corporate affairs team have left the company since early 2019. Cider strategist Caitlin Braam parts ways with Angry Orchard. Beverage operations manager Jonny Stringer departs CraftWorks.
Boston Beer Company reported strong earnings during its third-quarter earnings call Tuesday evening. The company reported depletions (sales-to-retailers) growth of 30%, 24% of which came from Boston Beer’s core brands and 6% of which came from Dogfish Head offerings.
Boston Beer Company reported third quarter depletions (sales-to-retailers) and shipments (sales-to-wholesalers) of 30% and 19.1%, respectively, according to financial results issued after the end of trading today. Boston Beer’s third quarter earnings marked the first with combined results following the merger with Dogfish Head Craft Brewery. The combined company — whose brands include Truly Hard Seltzer, Samuel Adams beer, Angry Orchard hard cider and Twisted Tea — reported net revenue growth of 23.3%, to $378.5 million, during Q3.
Boston Beer Company is upping the ante as it tries to unseat Mark Anthony Brand as the beer category’s top hard seltzer producer. The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” Boston Beer also revealed plans to release a Truly-branded line of lemonade hard seltzers in 2020
Truly Hard Seltzer-maker Boston Beer Company announced today the nationwide launch of “Truly on Tap,” a new product that the company is calling ”one of the first hard seltzers available on draft” across the country. Boston Beer founder Jim Koch first teased the product, then called “Pure” — a name that competing brand White Claw also announced for a similar product — in January as an alternative for vodka soda drinkers in bars and restaurants.
Boston Beer Company is asking consumers to ditch their old alcoholic beverages and drink what they “Truly want” — hard seltzer. The company, which makes the Truly Hard Seltzer brand, today unveiled five, 15-second commercials featuring comedian and actor Keegan-Michael Key that are part of a national advertising campaign for the 100-calorie, 5 percent ABV seltzer. Those ads began airing today across television and all digital channels.
Next week, Boston Beer plans to launch a national advertising campaign for Truly, featuring comedian Keegan-Michael Key, whom CEO Dave Burwick said will “bring a little bit of personality” to the brand.
Boston Beer Company reported second-quarter depletions (sales-to-retailers) and shipments (sales-to-wholesalers) growth of 17 percent, according to financial results issued after the end of trading today. Through the first 26 weeks of 2019, Boston Beer’s depletions (+15 percent) and shipments (+23 percent) are up due to its Truly Hard Seltzer and Twisted Tea brands.
In this week’s edition of Last Call: Brewers Association CEO Bob Pease weighs in on the Boston Beer-Dogfish Head deal; Rob Tod wins a James Beard award; Bell’s and Loveland head to arbitration; the Texas Senate strips to-go-sales amendment from a bill; and more industry news.
Eight years ago, Dogfish Head and Boston Beer Company teamed up to brew a collaboration beer for the annual SAVOR craft beer and food pairing experience. Today, the two companies announced the signing of a definitive merger agreement valued at about $300 million. The deal is expected to close in the second quarter. As part of the transaction, Dogfish Head co-founders Sam and Mariah Calagione will receive about 406,000 shares of Boston Beer stock (NYSE: SAM), valued at $314.60 per share, making them the largest non-institutional shareholders in the company, behind Boston Beer founder Jim Koch.