Boston Beer Company

Jim Koch Urges Beer Trade Groups to Fight Spirits’ Equalization Efforts

Jim Koch Urges Beer Trade Groups to Fight Spirits’ Equalization Efforts

Boston Beer Company founder Jim Koch is urging the leaders of the beer industry’s three major trade groups — the Brewers Association (BA), the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA) — to work together to beat back efforts by spirits groups to bring taxes on spirits-based, lower-alcohol, ready-to-drink offerings in line with beer, hard seltzers and FMBs.

Boston Beer Execs: Hard Seltzer Could be 15% of Beer Sales in 2021

Boston Beer Execs: Hard Seltzer Could be 15% of Beer Sales in 2021

Truly Hard Seltzer boosted Boston Beer Company’s 2020 revenue to $1.74 billion, but production of the popular bubbly beverage remains a drag on the company’s gross margins, the company reported during its full-year and fourth quarter earnings report Wednesday.

Boston Beer Revenue Reaches $1.74 Billion in 2020

Boston Beer Revenue Reaches $1.74 Billion in 2020

Boston Beer Company’s sales increased 38.9% in 2020, generating $1.74 billion in revenue, according to the company’s earnings report released Wednesday afternoon.

Boston Beer Hands Out 2020 Bonuses to Top Execs, Sets 2021 Salaries

Boston Beer Hands Out 2020 Bonuses to Top Execs, Sets 2021 Salaries

Boston Beer Company announced a truly sweet round of bonuses for its top executives last week, as well as their 2021 salaries. The SEC filing also revealed that Boston Beer hired consulting firm Frederic W. Cook & Co. last year to review the total compensation being paid to CEO Dave Burwick.

Boston Beer Invests in Regional Super Bowl Ad for Wicked Hazy IPA

Boston Beer Invests in Regional Super Bowl Ad for Wicked Hazy IPA

Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.

The 10 Most-Read Brewbound Stories of 2020

The 10 Most-Read Brewbound Stories of 2020

Brewbound readers in 2020 sought out news about the pandemic, mergers and acquisitions, brewery closures and job changes. 2020 marked a year of shifts for brewers, as well as Brewbound, which shifted its business model to a subscription model. With that in mind, we’ve pulled the five most-read stories before the paywall was introduced and the five most-read stories after.

Boston Beer Stock Price Skyrockets Over $1K Post Q3 Earnings Report

Boston Beer Stock Price Skyrockets Over $1K Post Q3 Earnings Report

After posting strong double-digit growth in shipments, depletions and revenues on the back of Truly Hard Seltzer and Twisted Tea in the third quarter, Boston Beer Company stock (SAM) topped the $1,000 mark for the first time ever, up from $371.12 at the start of 2020. As of press time (2 p.m. ET October 23), shares were trading at more than $1,066 (+15% and more than $145 than the previous day).

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.

Boston Beer to Launch Truly Iced Tea Hard Seltzer in January 2021

Boston Beer to Launch Truly Iced Tea Hard Seltzer in January 2021

After successfully extending the Truly Hard Seltzer brand with Truly Lemonade Seltzer — which has quickly become Truly’s second-best selling SKU — Boston Beer will debut Truly Iced Tea Hard Seltzer nationwide early next year.