Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
Seven of the 10 largest Brewers Association-defined craft breweries recorded production volume declines in 2025, according to data shared by the trade group in the May/June Issue of The New Brewer magazine.
Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
The proverbial light at the end of the tunnel for Boston Beer’s rocky sales trends is coming from a product named after the sun itself. Sun Cruiser, the vodka-based hard tea launched in 2024, is on pace to double sales in 2026, founder and CEO Jim Koch said last week during the Barclays Global Consumer Staples Conference.
Boston Beer Company has filled one of its c-suite vacancies.
The spiked sports drink competition is getting another major player. Boston Beer Company will officially launch Rally Dog Vodka Ade in four test markets in September.
Boston Beer Company CFO and treasurer Diego Reynoso is leaving the company a year after it awarded him a $1.2 million stock retention bonus, according to an 8-K filing Thursday.
Workers at the Samuel Adams Boston Brewery in Jamaica Plain, Massachusetts, submitted an intent to unionize to Boston Beer Company on Thursday.
The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.
Boston Beer Company’s fiscal year 2026 (FY26) losses continued in Q2 as the company continued to tackle declines from its top brands, including Twisted Tea, according to quarterly financials the company released today.
Boston Beer Company and two former sales representatives have reached a settlement in a lawsuit over the company’s use of non-compete agreements, according to a court order filed Monday.
Washington, D.C.-based Soul Mega has won the 15th annual Samuel Adams Brewing the American Dream (BTAD) Brewing and Business Experienceship, Boston Beer Company announced Tuesday.
Boston Beer Company claims it didn’t receive a “fair trial” due to “errors” throughout its breach of contract case with Ardagh Metal Group, which last month received a $175.5 million jury award, plus millions in pre-judgment interest.
A U.S. District Court has entered a $175.5 million amended final judgment – plus $15.5 million in pre-judgment interest – against Boston Beer Company for allegedly failing to purchase contracted minimums of aluminum cans from Ardagh Metal Packaging USA between 2021 and 2025, according to a June 1 8K filed by Boston Beer.
Boston Beer Company founder and CEO Jim Koch believes “premiumization is still out there and possible” for bev-alc producers. Koch shared the sentiment Tuesday during a fireside chat with Goldman Sachs analyst Bonnie Herzog while touting the “magic” of ready-to-drink (RTD) offerings and the potential for Lytt, Boston Beer’s new 15% ABV BuzzBallz challenger.
Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.
Breakthru Drivers Strike in Illinois & Missouri; Diageo Beer USA Net Sales +9.1%, Global Net Sales +2.3%; Monster Q1 Alcohol Net Sales -5.9%; Hard Seltzers Increasingly Top-Heavy Market; A-B CMO: ‘25 is the New 21’; Molson Coors Reveals Keystone Light Apple Cans.
