The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.
Boston Beer Company posted double-digit depletions, shipments and net revenue growth in the first quarter of 2020, continuing momentum that propelled the company to $995.7 million in revenue in 2019.
As the coronavirus disease known as COVID-19 spreads across the U.S., beer companies are adjusting their businesses for a reality in which being social is discouraged. Many companies are bracing for a downturn in on-premise business, including brewery taprooms.
The Boston Beer Company’s Truly Hard Seltzer will launch its Wild Berry flavor on draft nationwide on March 2, replacing the unflavored Truly on Tap draft offering that rolled out in August. Figueroa Mountain Brewing Company has laid off at least eight employees, according to the Full Pint.
Truly Hard Seltzer sales boosted the Boston Beer Company’s fourth quarter revenue to an all-time high of $301.3 million, but it wasn’t without cost, as profits took a hit due to expensive third-party contract production.
The Boston Beer Company’s sales in 2019 reached $1.25 billion, a 25.5% increase compared to 2018, according to the company’s earnings report released Wednesday afternoon.
The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.
Dogfish Head Craft Brewery president and COO George Pastrana will exit the company on Friday, February 14. Boston Beer Company, which merged with the Milton, Delaware-based craft brewery last year, confirmed Pastrana’s pending departure from the company.
Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers in Miami marks the first major beer-drinking occasion of 2020. In 2019, U.S. consumers spent $1.2 billion on beer at off-premise retailers in the two weeks leading up to the game between the Los Angeles Rams and New England Patriots, according to market research firm Nielsen. Those sales were roughly flat, though, down 0.5%, compared to 2018.
The 14,000 sq. ft. Samuel Adams Taproom has been a couple of years in the offing, located about 20 yards from the statue of the beer brand’s namesake, a Founding Father and revolutionary. Historic ground, indeed, but also a bit of a cursed location for previous tenants.
Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.
Alabama’s Straight to Ale and Druid City Brewing merge. Truly Hard Seltzer will be offered on American Airlines flights. Kombucha brewer Local Roots acquires Latitude 33’s production facility. Anheuser-Busch InBev returns as official beer sponsor of the NHL and launches larger partnership with the NBA’s Brooklyn Nets.
Former Boston Beer CMO joins Courvoisier. Jester King head brewer departs to start new brewing project in Chicago. Lawson’s Finest Liquids hires first marketing director.
White Claw maker Mark Anthony Brands plans to spend $385 million — $135 million more than the previously projected $250 million — to build production facilities in New Jersey and at a still-undisclosed location in the western United States, founder and CEO Anthony von Mandl shared during the Beer Insights Seminar conference in New York on Monday.