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Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
Seven of the 10 largest Brewers Association-defined craft breweries recorded production volume declines in 2025, according to data shared by the trade group in the May/June Issue of The New Brewer magazine.
Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Burlington’s Vermont Pub & Brewery (VPB) will close on November 14, three days after its 38th anniversary. The brewpub was Vermont’s first when it opened in 1988 and late founder Greg Noonan is considered an architect of the Green Mountain State’s formidable craft industry.
Boston Beer has a full slate of innovations getting priority in 2027, but those brands remain relatively small in the company’s volume outlook next year compared to its core fourth category offerings, including Twisted Tea, Sun Cruiser and Truly Hard Seltzer.
Three of Boston Beer Company’s 2026 test products are getting a full backing of support in 2027, as the company attempts to use its industry relationships and large sales teams to strongarm Boston Beer into today’s hottest bev-alc segments.
Boston Beer Company has adjusted its fiscal year 2026 (FY26) guidance in the wake of continued shipment and depletions declines through Q3.
In a brunch conversation that meandered from Groundhog Day to Greek mythology, Boston Beer Company leaders and Brewers Association (BA) president and CEO Bart Watson mused on craft beer’s current slump and how it can be busted.
Competition in the vodka-based tea and lemonade segment is fierce. Many brands offer similar flavor and pack formats. Packaging is often similar, with light color palettes and visual cues to the sun.
In a fireside chat during the Barclays Global Consumer Staples Conference, Boston Beer Company founder and CEO Jim Koch discussed the company’s innovation strategy, its new method for measuring advertising ROI and why its new LYTT RTD is a pre-gaming champion.
The proverbial light at the end of the tunnel for Boston Beer’s rocky sales trends is coming from a product named after the sun itself. Sun Cruiser, the vodka-based hard tea launched in 2024, is on pace to double sales in 2026, founder and CEO Jim Koch said last week during the Barclays Global Consumer Staples Conference.
Boston Beer Company has filled one of its c-suite vacancies.
The spiked sports drink competition is getting another major player. Boston Beer Company will officially launch Rally Dog Vodka Ade in four test markets in September.
Boston Beer Company CFO and treasurer Diego Reynoso is leaving the company a year after it awarded him a $1.2 million stock retention bonus, according to an 8-K filing Thursday.
Workers at the Samuel Adams Boston Brewery in Jamaica Plain, Massachusetts, submitted an intent to unionize to Boston Beer Company on Thursday.
The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.
Boston Beer Company’s fiscal year 2026 (FY26) losses continued in Q2 as the company continued to tackle declines from its top brands, including Twisted Tea, according to quarterly financials the company released today.
