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Southern Glazer’s Wine & Spirits’ ambitions for Anheuser-Busch InBev’s portfolio aren’t limited to New York. The wine and spirits juggernaut has struck another deal for a red network distributor, this time for the assets of Eagle Rock Distributing Co. in Colorado.
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
A pair of big red network distribution deals were announced in the last 24 hours. Anheuser-Busch InBev has agreed to purchase the distribution rights of its brands, as well as “certain craft/NA brands,” from Advance Beverage Company in Bakersfield, California. Meanwhile, Southern Glazer’s Wine & Spirits inked a deal for independent A-B distributor Clare Rose on Long Island.
The rumored tie up between Constellation Brands and energy drink maker Monster Beverage is progressing and a deal could be completed in the coming weeks, according to a Bloomberg report.
Anheuser-Busch InBev (A-B) released Cutwater Spirits’ “Here’s to the Lazy Ones” commercial Friday – the first national Super Bowl spot for the ready-to-drink (RTD) canned cocktail-maker.
Dick Leinenkugel will retire from the brewery that bears his family’s name at the end of 2022, Molson Coors announced today. Tony Bugher, associate marketing manager for the brand and Leinenkugel’s nephew, will take the reins of the Chippewa Falls, Wisconsin-based Jacob Leinenkugel Brewing Company on January 1, 2023.
Boston Beer Company is investing $5 million in Twisted Tea’s winter advertising campaign – more than five times what it spent in Q1 2021 — and introducing a winter-focused ad for the first time.
Boston Beer’s Samuel Adams hopes to capitalize on the continued success of the Wicked brand family in 2022, starting with its new Wicked Party Pack variety pack, featured in the company’s regional Super Bowl ad this year.
Boston Beer Company founder and chairman Jim Koch discussed the future of core beer and his company’s fourth category offerings – including the forthcoming Hard Mtn Dew collaboration with PepsiCo – during Beer Business Daily’s annual Beer Industry Summit earlier this week.
Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.
Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.
With two weeks left until Super Bowl LVI, big beer brands have continued to tease advertisement spots for the big game.
Boston Beer Company’s “Your Cousin From Boston” ad campaign is entering the Super Bowl LVI ad conversation once again with a regional ad buy in 13 markets.
Coca-Cola’s interest in beverage alcohol continues to expand with today’s announcement of Simply Spiked Lemonade, a new line of fermented sugar cane-based alcoholic drinks developed through the soda giant’s partnership with Molson Coors Beverage Company.
Constellation Brands announced today a pair of executive leadership moves within its beer division. Jim Sabia has been promoted to EVP and president of Constellation’s beer division, effective immediately.
Days after the BBC reported that Scottish beer maker BrewDog allegedly submitted false information to the U.S. Department of Treasury’s Alcohol and Tobacco Tax and Trade Bureau, keg labels for the two beers in question were surrendered. Meanwhile, the number of convenience stores operating in the U.S. stood at 148,026 in 2021, a 1.5% decline compared to the 150,274 stores in operation in 2020, according to NACS and NielsenIQ.
For the past half-decade or so, Dwayne “The Rock” Johnson has broken box office and social media records on his way to becoming the “Most Likable Person in the World.” It turns out he can make a pretty good energy drink, too. First announced last January and launched in March, ZOA has broadly managed to… Read more »
