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Anheuser-Busch InBev may be the top beer manufacturer in the world, but it has a way to go in spirits. “We are the competition,” A-B CEO Michel Doukeris said of the company’s position in the spirits category during Thursday’s Q2 earnings call.
Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
Molson Coors has created a new commercial division for the U.S. and Canada that chief marketing officer Michelle St. Jacques will lead as chief commercial officer effective March 1, the company announced.
Monster Energy Co. has filed a motion in a California federal court seeking an additional $167 million in its false advertising suit against Bang producer Vital Pharmaceuticals (VPX) on top of its $293 million jury verdict awarded earlier this year.
A lawsuit filed against Molson Coors’ Vizzy Hard Seltzer is nearing completion, after a federal judge said last week he plans to approve the company’s plan to settle with plaintiffs for $9.5 million.
Some of the extra marketing spend Molson Coors promised during its Q4 earnings call with investors this week is already coming to fruition.
The National Advertising Division (NAD) of BBB National Programs has recommended Molson Coors discontinue using its “light beer shouldn’t taste like water; it should taste like beer” claim.
One day after a report that Anheuser-Busch InBev was ceasing operations and eliminating jobs at Cleveland, Ohio-based Platform Brewing, news of layoffs at other craft breweries in the company’s Brewers Collective has come to light.
Anheuser-Busch InBev (A-B) owned Platform Beer Co. has ceased operations in Ohio, according to a Cleveland.com story citing “several sources.” However, the Platform brand will live on as three IPAs, according to a Platform spokesperson.
Molson Coors’ U.S. business ended 2022 on a weak note, as the company recorded declines in both shipments (-11.2%) and depletions (-6.8%) in the fourth quarter, according to the company’s Q4 and full-year 2022 earnings report.
Both sales velocity and check value at bars and restaurants nationwide increased by nearly double-digits in early February, according to CGA, the on-premise arm of market research firm NielsenIQ. Leading up to the Super Bowl, which took place on February 12, on-premise velocity in the host city and state of Phoenix, Arizona, increased +35% compared to the previous week.
The Coca-Cola Company is continuing its “total beverage” mission this year by putting more focus on categories with long growth runways such as coffee, sports drinks, and alcohol, CEO James Quincey said during the company’s Q4 and full year earnings call this week.
Boston Beer Company’s top priorities in 2023 are sustaining double-digit growth for Twisted Tea and stemming the losses for Truly Hard Seltzer, executives shared during the company’s Q4 and full-year earnings report. Leadership laid out their 2023 plans to investors. Here are some of the highlights of Thursday’s call with investors and analysts.
For the full fiscal year, Boston Beer shipped 8.2 million barrels to wholesalers, marking a -3.8% decline compared to 2021. Depletions (shipments to retailers) also declined by -5%.
Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.
Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.
