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Southern Glazer’s Wine & Spirits’ ambitions for Anheuser-Busch InBev’s portfolio aren’t limited to New York. The wine and spirits juggernaut has struck another deal for a red network distributor, this time for the assets of Eagle Rock Distributing Co. in Colorado.
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
A pair of big red network distribution deals were announced in the last 24 hours. Anheuser-Busch InBev has agreed to purchase the distribution rights of its brands, as well as “certain craft/NA brands,” from Advance Beverage Company in Bakersfield, California. Meanwhile, Southern Glazer’s Wine & Spirits inked a deal for independent A-B distributor Clare Rose on Long Island.
As Molson Coors sales chief Kevin Doyle prepares to retire after nearly 40 years, the company has promoted two sales executives as part of its succession planning. Chief commercial solutions officer Jeff Long will be promoted to chief customer officer, a role that incoming U.S. president of sales and distributor operations Brian Fiero will vacate upon Doyle’s retirement at the end of the year.
A jury sided with Monster Energy Co. in its false advertising lawsuit against Bang producer Vital Pharmaceuticals (VPX) in California federal court this week, awarding the company nearly $293 million in damages.
Dogfish Head’s canned cocktails are gaining traction in the fast-growing spirits-based, ready-to-drink (RTD) canned cocktail market. Dollar sales of the Dogfish Head brand family (+92.3%) are outpacing the overall segment (+56.5%), according to NielsenIQ total U.S. all off-premise data, shared by Bump Williams Consulting.
Global spirits conglomerate Diageo has acquired premium cold brew coffee liqueur brand Mr Black, in which it previously held a minority stake, the company announced today. Terms of the deal were not disclosed.
Topo Chico’s fated move into hard spirits is coming in 2023, via Molson Coors. On the heels of the fast-growing Topo Chico Hard Seltzer brand, Molson Coors will launch a spirit-based version of Topo Chico in key markets, such as the southwest and southeast and parts of the Midwest.
The question of when Molson Coors’ wholesaler partners would be able to use Yellowstone branding on point-of-sale items for Coors Banquet was finally answered during last week’s convention in Nashville. The answer: today (September 26).
The main stage show at Molson Coors’ 2022 distributor convention officially kicked off earlier this week with company leaders sharing how the revitalization plan launched three years ago is working. Molson Coors CMO Michelle St. Jacques gave a high-energy speech, while channeling the wisdom of a Nashville icon, Dolly Parton.
As Molson Coors leaders gather in Nashville this week for the company’s annual distributor convention, union workers at the Milwaukee production facility are picketing the lack of a three-year contract extension and threatening to strike, WDJT Milwaukee reported.
Ohio Eagle Distributing has a deal in place to acquire Anheuser-Busch InBev’s (A-B) AB ONE distribution operations in Lima, Ohio.
Bent Water Brewing Company has promoted Joe Companion to VP of sales, after fewer than eight months with the Lynn, Massachusetts-based brewery.
A little more than two years after announcing it would open, Boston Beer’s Dogfish Head taproom in Miami will shut its doors on November 5 due to “marketplace factors beyond our control,” according to an internal memo.
Boston Beer Company is launching a multimillion-dollar, multi-channel marketing campaign to support Truly Hard Seltzer, which it recently reformulated with real fruit juice. In the new ad campaign, Boston Beer, which has leaned on singer Dua Lipa in previous Truly ads, has instead turned to fruit flies to help promote the reformulated hard seltzer brand.
The founders of Sunboy, a spiked sparkling coconut water, initially got together slanging fresh coconuts at events and parties in New York. The two hosted parties on the Brooklyn Bridge selling coconuts from a bicycle, eventually growing the enterprise to offer the experience at food and corporate events. But when the pandemic put those events and that hustle to a stop, Luke McKenna and Yair Tygiel were forced to come up with another product: a hard coconut water.
The college football season kicked off last weekend and will go into full throttle this Labor Day weekend. For those watching at home, Boston Beer Company’s Twisted Tea will be heavily featured this weekend and throughout the season. Boston Beer’s playbook for Twisted Tea includes a 360-degree marketing “Tea Drop” campaign, with new 15- and 30-second TV spots that will be featured across the major networks airing college football games.
