Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Hoplark Launches Non-Alc ‘Hop Brew’

Hoplark Launches Non-Alc ‘Hop Brew’

After launching his company Hoplark to create an alternative to beer, Dean Eberhardt is going after the real thing. Known for its four-SKU line of RTD hopped teas, the Boulder, Colorado-based beverage company has announced its entrance into the non-alcoholic “beer” market with the launch of Hoplark 0.0, a zero-calorie, zero-proof craft brew line that arrives in stores this month.

Athletic Jumps into Light Beer with Non-Alcoholic Athletic Lite

Athletic Jumps into Light Beer with Non-Alcoholic Athletic Lite

Following a year of explosive growth, non-alcoholic craft brewer Athletic Brewing is looking to lighten things up. The Stratford, Connecticut-headquartered brewery is launching Athletic Lite, a non-alc light beer that checks in at 25 calories, 0 grams of sugar, and 5 grams of carbohydrates.

Tilray Takes on HEXO Debt, Opens Path For Equity Ownership

Tilray Takes on HEXO Debt, Opens Path For Equity Ownership

Two of Canada’s major cannabis producers are coming together after Tilray Brands agreed to take on $211 million of debt from HEXO, a resolution that will allow the latter brand to shake off its “crippling overhang” by providing Tilray with “significant equity ownership position,” according to a press release.

BDSA: Global Cannabis Sales Expected to Grow 22% in 2022

BDSA: Global Cannabis Sales Expected to Grow 22% in 2022

Legal cannabis sales worldwide are projected to rise 22% this year to over $35 billion, up from $29 billion in 2021, according to a report by Colorado-based cannabis market data supplier BDSA.