NIQ: THC Beverages Hit $239M in Mainstream Retail as Half of Adults Interested in Trying
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Jim Koch: Boston Beer ‘Over the Hump’ and Important to Distributors & Retailers; Sun Cruiser Gains; No Twisted Tea Reset
Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
Stateside’s Super Lyte Depletes 120K Cases in 5 Weeks, Targets 1.5M This Year
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
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Bacardi Acquires Ilegal Mezcal
Bacardi Limited has jumped fully into the mezcal game and acquired Ilegal Mezcal, the company announced today.
Brooklyn Brewery Takes Minority Stake in Hoplark, Forms Strategic Partnership
Brooklyn Brewery has taken a minority stake in Boulder, Colorado-based non-alcoholic (NA) hop tea maker Hoplark as part of a Series A funding round, the two companies announced today.
NIQ: Non-Alc Reaches $510M; NA Craft Beer and Spirits Drive Growth
Non-alcohol spirits, wine and beer now have a market value exceeding half a billion dollars in off-premise channels, according to a new NIQ report on the category.
Reverend Nat’s Hard Cider to Cease Operations
Portland, Oregon-based Rev. Nat’s Hard Cider will cease operations on September 24 after 12 years in business, according to the Oregonian. The closure comes just six months after Rev. Nat’s opened a new taproom in Southeast Portland.
Brown-Forman: Global Sales Up 3%; Ad Spend Up on Jack & Coke Launch
Brown-Forman net sales increased 3% to $1 billion in Q1 FY 2024, but took a hit in the U.S. due to slower whiskey sales, supply chain challenges, and rebuilding inventory.
Canelo RTD Steps Into the Ring, Backed By Spirit of Gallo
The company behind leading ready-to-drink cocktail High Noon is bringing out a new contender: VMC, a tequila-based canned cocktail born from a partnership between world champion boxer Saúl “Canelo” Álvarez, Spirit of Gallo, and Casa Lumbre is set to release next month, the company announced today.
Best Day Brewing NA Beer Brand Chasing 20k Barrels in Year 2
Non-alcoholic beer brand Best Day Brewing is chasing a Year 2 milestone, producing between 15,000 and 20,000 barrels of beer, founder and CEO Tate Huffard told Brewbound.
“If The Liquid is Not Good, They’re Not Coming Back”: Brown-Forman RTD Director on Jack & Coke
In bringing together two of the biggest names in beverage – Jack Daniel’s & Coca-Cola – for a ready-to-drink (RTD) cocktail, Dallas Cheatham, Brown-Forman’s ready-to-drink portfolio director, knew the consumer buy-in was there.
Sierra Nevada to Go Big on Hazy and Imperial IPAs, Non-Alc, Day Drinking in 2024
Sierra Nevada shared its 2024 brand plans today with wholesalers. The slate of new products will include new hazy and imperial IPAs, non-alcoholic beers and hop waters, and offerings for day drinking occasions.
Beam Suntory: Sales Up in H1 2023; Slowdown in U.S.
Beam Suntory reported a 10% rise in net sales for the first half of 2023, driven by ready-to-drink (RTD) brands and the company’s premiumization strategy, but nevertheless did face performance struggles in North America.
Does Blue Run and Molson Coors Deal Signal More Spirits M&A?
Molson Coors made headlines this week when it announced that it agreed to purchase Kentucky-based distillery Blue Run Spirits, marking the beer giant’s first spirits acquisition and the formal launch of its Coors Spirits Co. business.
Molson Coors Set to Acquire Blue Run in First Spirits Acquisition
Molson Coors has agreed to purchase Kentucky-based distillery Blue Run Spirits, marking the beer giant’s first spirits acquisition and the formal launch of its Coors Spirits Co. business. The amount was not disclosed.
NIQ: RTDs Reach $10B, Spirits and FMBs Drive Growth
Ready-to-drink and serve products have surpassed $10 billion dollar sales in off-premise channels in the latest 52 weeks ending July 8, representing a 7% increase compared to the previous period, according to an NIQ report released on Wednesday.
Partake Brewing Promotes Evan Cohen to President; Founder Ted Fleming to Remain as COO
Partake Brewing has promoted chief commercial officer Evan Cohen as president to lead the Toronto-headquartered non-alcoholic beer (NA) maker through its next growth phase.