Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

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Flavor-Driven Products Make Up Majority of Top Beer Category Innovations in 2022

Flavor-Driven Products Make Up Majority of Top Beer Category Innovations in 2022

Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.

Surreal Brewing Partners with Heidelberg Distributing Company to Expand Distribution Across Ohio

Surreal Brewing, the award-winning non-alcoholic craft beer company from Northern California, is taking its innovative, health-centered non-alcoholic craft beers to “The Buckeye State”, Ohio, with the announcement of its partnership with Heidelberg Distributing Company, a family-owned and operated business for 84 years, servicing more than 26,000 retail and industry establishments across all counties in Ohio and Kentucky.