Beyond Beer

When Tilden, a 750 ml ready-to-serve mocktail debuted at the start of the year, the founders used flask-sized sample bottles to pitch their new product in sales meetings.

Boston Beer Company executives made “inactionable statement[s] of corporate optimism” about sales of Truly Hard Seltzer during its Q1 and Q2 earnings calls in 2021, negating a lawsuit and subsequent appeal filed by investors who alleged the company misled them about the brand and company’s performance. A panel of three Second Circuit judges upheld the… Read more »

The Gambrinus Company is attempting to carve out its own slice of the growing non-alcoholic (NA) beer pie with a line of NA Shiner offerings.

Flow Water is continuing to expand operations at its Aurora, Ontario, production facility while simultaneously seeking its divestiture, announcing today a five-year manufacturing partnership with alcoholic RTD party punch maker BeatBox Beverages set to kick off next summer. The deal, due to commence sometime between May and July 2024, marks Flow’s first move into beverage-alcohol… Read more »

Red Tree Beverages, Coca-Cola’s “firewalled, wholly owned” subsidiary to explore beverage-alcohol, has no intention of getting into the distribution business, Red Tree president Jenny Dowdy said yesterday during Beer Marketer’s Insights fall seminar.

Boston Beer Company has the No. 1 share of the hard tea segment with Twisted Tea, the more than 20-year-old flavored malt beverage brand that continues to record exponential growth in scans.

Premium cocktail mixer brand Q Mixers is debuting a vibrant new look for the second time in its 17-year history as it seeks to build a stronger connection with consumers both before and after purchase.

Ready-to-drink (RTD) bev-alc continues to be a hot segment for beer, wine and spirits producers. However, the RTD landscape has become so extensive that its definitions have become blurry and sometimes confusing.

Blake’s Hard Cider and Austin Eastciders are merging under the Blake’s Beverage Company umbrella, bringing together the top-selling cider brands in Texas and Michigan and creating the second-largest cider company in the U.S, the company announced today.

A frequent haunt of late for Guy Fieri’s red convertible isn’t a diner, a drive-in, or a dive, but rather Stratford, Connecticut-based Two Roads Brewing.

Incremental innovation and clear brand identity were running themes throughout Boston Beer’s presentation to wholesalers in Los Angeles last week. Boston Beer shared an edited recording of the meeting with Brewbound this week.

Convenience stores represent the next big opportunity for ready-to-drink cocktails, according to a new report from NIQ. Convenience dollar share for RTDs is up 14.6% since last year, per NIQ data shared this month at NACS.

Boston Beer Company has filed a complaint against Downeast Cider and a former employee who now serves as the Boston-based cider maker’s SVP of marketing.

Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.