Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

Submit News
Involved in the beyond beer space and have company or product news? Submit your news.

Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Diageo Refreshes Smirnoff Ice: ‘Same Swig, Different Swag’

Diageo Refreshes Smirnoff Ice: ‘Same Swig, Different Swag’

While 23-year-old Smirnoff Ice is around the same age as Gen. Z, the Diageo-owned flavored malt beverage (FMB) brand has been out of the spotlight in the past few years, as younger legal-drinking-age (LDA) consumers have gravitated toward new flashier beyond beer entrants such as Mark Anthony Brands’ White Claw Hard Seltzer and E. & J. Gallo’s High Noon Sun Sips.

Press Clips: CPI for Beer Outpaces Inflation Again; Constellation Records $66.5M Impairment Charge for Craft Business; Lazy Magnolia Gets New Owners

Press Clips: CPI for Beer Outpaces Inflation Again; Constellation Records $66.5M Impairment Charge for Craft Business; Lazy Magnolia Gets New Owners

The Consumer Price Index (CPI) for beer both at home (+6.1%) and away from home (+5.5%) outpaced overall inflation (+5%) in March 2023 compared to March 2022, according to the U.S. Bureau of Labor Statistics (BLS). Constellation Brands recorded an impairment charge of $66.5 million pertaining to what’s left of its craft beer division in its fiscal year 2023 fourth quarter, according to its most recent 8-K form filed with the U.S. Securities and Exchange Commission (SEC).

Heineken USA Launches Red Stripe Canned Rum Cocktail

Heineken USA Launches Red Stripe Canned Rum Cocktail

Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.

Jennifer Lopez Launches RTD Cocktail Delola

Jennifer Lopez Launches RTD Cocktail Delola

Jennifer Lopez is the latest high-profile name to jump into the rising ready-to-drink cocktail category with the launch of The House of Delola, a new Beam Suntory-backed brand of spirit-based, pre-mixed drinks which is set to debut this spring with its first product, Delola Spritz.

How Heritage Distilling is Building a Network of Tribal-Owned Distilleries

How Heritage Distilling is Building a Network of Tribal-Owned Distilleries

In 2017, the Chehalis Tribe, comprised of around 900 members living on just over 11 square miles of reservation in southwest Washington, decided to construct a community-owned restaurant, brewery and distillery. There was just one problem: distilling on tribal lands was illegal.

Jack & Coke RTD Hitting Stores Nationwide

Jack & Coke RTD Hitting Stores Nationwide

After launching in Mexico last fall, Jack Daniel’s & Coca-Cola ready-to-drink (RTD) canned cocktails have rolled out in the U.S. The 7% ABV spirits-based RTD, the result of a partnership between Coca-Cola and Jack Daniel’s parent company Brown-Forman, is inspired by the ubiquitous “Jack & Coke” bar call and combines two of the world’s most recognizable beverage brands in one package.