Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

A Round With … Todd Bellomy of Farthest Star Sake

A Round With … Todd Bellomy of Farthest Star Sake

For the past three years, Farthest Star Sake has been taking curious drinkers on flavor expeditions as the only sake brewery and taproom in New England. Founder and head brewer Todd Bellomy shares his journey and his thoughts on the segment in this edition of A Round With – a Brewbound Insider-exclusive Q&A with bev-alc leaders.

Hailee Steinfeld Unveils RTD Cocktail Brand Angel Margarita

Hailee Steinfeld Unveils RTD Cocktail Brand Angel Margarita

Actress and singer Hailee Steinfeld is the latest celebrity seeking to make a splash in the crowded ready-to-drink cocktail space, announcing today the launch of Angel Margarita in partnership with Jordi Zindel and Rodrigo Hernandez of Premium Beers Group.

Molson Coors Strikes Strategic Deal with Fever-Tree, Takes 8.5% Stake

Molson Coors Strikes Strategic Deal with Fever-Tree, Takes 8.5% Stake

Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.