Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Jiant Wants to be Hard Tea’s Olipop

Jiant Wants to be Hard Tea’s Olipop

The hard tea segment operates similarly to soda, with one or two leading national players, and a handful of regional winners. With that analogy, and Boston Beer Company’s Twisted Tea equating to a Coke or Pepsi, California-based hard tea maker Jiant believes it can be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connects with new and lapsed consumers.

Brown-Forman Guidance Upbeat Despite Tariffs

Brown-Forman Guidance Upbeat Despite Tariffs

Brown-Forman maintained its annual forecast even as it weathers flat whiskey sales and prepares for the impact of tariffs, the company announced in its Q3 FY25 financials release and earnings call.

One California Craft Distiller’s Quest to Repair a ‘Broken 3-Tier System’

One California Craft Distiller’s Quest to Repair a ‘Broken 3-Tier System’

When Adam Spiegel founded Sonoma Distilling Company in 2010, it was the 15th distillery to open in California. Now the Golden State boasts more than 300 distilleries, more than any other state, and Spiegel is embarking on a new chapter aiming to help revitalize what he calls a “broken three-tier system.”

Who Will Win The Billion-Dollar Adult Non-Alc Market?

Who Will Win The Billion-Dollar Adult Non-Alc Market?

Glancing at the adult non-alc (ANA) section of a store, most drinkers aspiring to moderate for the first time likely won’t find brands they recognize. They might prefer it that way.

Brewbound Podcast: An Energy Drink M&A Crash Course

Brewbound Podcast: An Energy Drink M&A Crash Course

In a very special crossover episode, BevNET managing editor Martín Caballero joins the Brewbound Podcast to break down the blockbuster Celsius/Alani Nu deal.

A Round With … Todd Bellomy of Farthest Star Sake

A Round With … Todd Bellomy of Farthest Star Sake

For the past three years, Farthest Star Sake has been taking curious drinkers on flavor expeditions as the only sake brewery and taproom in New England. Founder and head brewer Todd Bellomy shares his journey and his thoughts on the segment in this edition of A Round With – a Brewbound Insider-exclusive Q&A with bev-alc leaders.