Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Anheuser-Busch InBev (A-B) recorded double-digit shipments and depletions declines for its U.S. business in 2023, drawing to a close a tumultuous year for the company, A-B reported today.
The marriage of Craft Brew Alliance (CBA) and Anheuser-Busch InBev cleared another hurdle today as shareholders of the Portland, Oregon-headquartered craft beer maker voted to approve a sale of the company to the world’s largest beer manufacturer.
The U.S. Department of Justice is seeking additional information and documentation from Anheuser-Busch InBev and Craft Brew Alliance (CBA) as the two companies work toward a planned merger that was announced last November, according to a filing this morning with the U.S. Securities and Exchange Commission.
The long-rumored exit of Anheuser-Busch InBev CFO Felipe Dutra was officially announced today. The world’s largest beer manufacturer revealed that Dutra will step down from his role as chief financial and technology officer, effective April 29 following the company’s annual shareholder meeting.
Super Bowl draft beer consumption declined 1.3% in 2020 compared to last year’s game day, according to technology company BeerBoard, which tracks on-premise sales. At on-premise accounts Beer Board tracks, Michelob Ultra volume sales increased 28.7% over last year; total IPA volume was up 28%.
Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers in Miami marks the first major beer-drinking occasion of 2020. In 2019, U.S. consumers spent $1.2 billion on beer at off-premise retailers in the two weeks leading up to the game between the Los Angeles Rams and New England Patriots, according to market research firm Nielsen. Those sales were roughly flat, though, down 0.5%, compared to 2018.
Long-time brewmaster Andy Schwartz has landed the top brewing job at Milford, Connecticut-based Dockside Brewery. Milford, Delaware-based Mispillion River Brewing has hired Claus Hagelman as its new director of sales. Non-alcoholic craft brewery Athletic Brewing has hired Rosalie Kennedy as its first marketing manager.
In this week’s edition of Last Call: A New York bill would double the state’s excise tax; the Indiana cold beer sales effort will resume; U.S. cider trade group changes name; Silver Eagle distributes 1 million cases of Karbach beer in Houston; C Squared moves; and Backlash exits taproom.
Alabama’s Straight to Ale and Druid City Brewing merge. Truly Hard Seltzer will be offered on American Airlines flights. Kombucha brewer Local Roots acquires Latitude 33’s production facility. Anheuser-Busch InBev returns as official beer sponsor of the NHL and launches larger partnership with the NBA’s Brooklyn Nets.
Samantha Roth left her post as director of corporate communications for Anheuser-Busch InBev in November to become the vice president of communications for the National Football League. North Coast Brewing has hired longtime wine executive Jeffrey Ottoboni as its next CEO.
Former Boston Beer CMO joins Courvoisier. Jester King head brewer departs to start new brewing project in Chicago. Lawson’s Finest Liquids hires first marketing director.
White Claw maker Mark Anthony Brands plans to spend $385 million — $135 million more than the previously projected $250 million — to build production facilities in New Jersey and at a still-undisclosed location in the western United States, founder and CEO Anthony von Mandl shared during the Beer Insights Seminar conference in New York on Monday.
BrewDog launches a third funding round in the U.S. HUB offers mug club memberships to drinkers of closed Portland breweries. Santa Rosa’s Shady Oak Barrel House faces backlash for beer name.
A number of members of Anheuser-Busch InBev’s corporate affairs team have left the company since early 2019. Cider strategist Caitlin Braam parts ways with Angry Orchard. Beverage operations manager Jonny Stringer departs CraftWorks.
Over the last eight weeks, Anheuser-Busch InBev and Craft Brew Alliance (CBA) have been working together to finally complete a merger of the long linked together beer companies. The culmination of that work came Monday with the announcement that A-B, which owns 31.2% of CBA, would acquire the remaining stake in the publicly traded Portland, Oregon-headquartered craft brewing company.
