Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Anheuser-Busch InBev (A-B) recorded double-digit shipments and depletions declines for its U.S. business in 2023, drawing to a close a tumultuous year for the company, A-B reported today.
San Diego-headquartered JuneShine released its first commercial campaign today, promoting its recently launched ready-to-drink, spirits-based canned cocktails with the tagline of “Dodge the Sugar.” Beer buyers’ behavior has “continued to revert to pre-pandemic trends” for the third consecutive month, according to the National Beer Wholesalers Association’s (NBWA) March Beer Purchasers’ Index (BPI).
Orpheus Brewing’s Jason Pellett announced Thursday that he will step down as CEO of the Atlanta, Georgia-based brewery to focus on his role as brewmaster.
Anheuser-Busch InBev’s global revenue reached $54.3 billion in 2021, the company reported today during its full-year and Q4 2021 earnings report. CEO Michel Doukeris noted that the world’s largest beer manufacturer’s volume hit an “all time high” in 2021, increasing +9.6% for full-year 2021, to nearly 581.7 million hectoliters (495 million barrels).
Anheuser-Busch InBev will merge its High End and Brewers Collective sales teams, chief commercial officer Kyle Norrington announced to wholesalers today.
Anheuser-Busch InBev (A-B) released Cutwater Spirits’ “Here’s to the Lazy Ones” commercial Friday – the first national Super Bowl spot for the ready-to-drink (RTD) canned cocktail-maker.
Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.
Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.
With two weeks left until Super Bowl LVI, big beer brands have continued to tease advertisement spots for the big game.
Boston Beer Company’s “Your Cousin From Boston” ad campaign is entering the Super Bowl LVI ad conversation once again with a regional ad buy in 13 markets.
Anheuser-Busch InBev-owned Bud Light Seltzer will release two new variety packs in the coming months featuring the brand’s “loudest flavors ever.”
Anheuser-Busch InBev has tapped Andy Thomas as president of its Brewers Collective business unit (BCBU), the division that contains A-B’s craft brands, effective today.
Anheuser-Busch InBev (A-B) announced Friday that it will no longer be producing Cacti Agave Spiked Seltzer, less than a year after the hard seltzer’s launch.
Chicago-based Revolution Brewing announced the newest variation in its Freedom Session Sours series: Freedom Lemonade.
The Brewers Collective West (BC West) — the western division of Anheuser-Busch InBev’s (A-B) craft business unit — will continue to focus on innovation as it transforms into more of a “beverage company” in 2022, Christine Perich, general manager of BC West, detailed to Brewbound.
