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Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

What if … Anheuser-Busch InBev Acquired BeatBox?

What if … Anheuser-Busch InBev Acquired BeatBox?

Anheuser-Busch InBev’s will-they, won’t-they $700 million acquisition of party punch maker BeatBox is still awaiting an answer. However, Dan Wandel, Bump Williams Consulting chief strategy officer, indulged what a combination of the two companies would mean for high ABV (8% and up) and flavored beverage-alcohol.

A-B Q3 US Depletions -2.5%, Shipments -2.7%

A-B Q3 US Depletions -2.5%, Shipments -2.7%

Anheuser-Busch InBev’s (A-B) U.S. volume declines accelerated in Q3, but the beer giant’s business continued to outperform category trends, the company reported today.

A-B’s Cutwater Spirits Up Triple-Digits in Growing Spirits-Based RTD Segment

A-B’s Cutwater Spirits Up Triple-Digits in Growing Spirits-Based RTD Segment

One constant in beverage-alcohol’s rollercoaster 2025 has been growth in the spirits-based, ready-to-drink (RTD) canned cocktail segment. Spirits and cider sales stayed broadly stable in the two-week period ending October 18, while trends for flavored malt beverages (FMB) and seltzer worsened, according to analysis of NIQ data from Goldman Sachs Equity Research.

Surfside Maker Sues A-B Over Skimmers Hard Tea Packaging

Surfside Maker Sues A-B Over Skimmers Hard Tea Packaging

If you thought Skimmers, Anheuser-Busch InBev’s (A-B) entrant into the vodka-based tea segment, looked a bit too similar to the space’s lead brand Surfside, you’re not alone. Philadelphia-based Stateside Brands LLC, the parent company of Surfside hard tea and lemonade, filed a complaint against A-B in the U.S. District Court for the Eastern District of Pennsylvania on Tuesday.