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Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

BeatBox Parent Company to Lay Off 158 Employees

BeatBox Parent Company to Lay Off 158 Employees

Future Proof Brands, the Austin-based parent company of BeatBox Beverages, plans to lay off 158 employees following Anheuser-Busch InBev’s (A-B) majority share acquisition of the party punch maker.

Brewbound’s 10 Most Read Stories of 2025

Brewbound’s 10 Most Read Stories of 2025

We’ve compiled our most read stories of the past year, and one company dominated the headlines (with not the sunniest lineup of news): Anheuser-Busch InBev (A-B).

What if … Anheuser-Busch InBev Acquired BeatBox?

What if … Anheuser-Busch InBev Acquired BeatBox?

Anheuser-Busch InBev’s will-they, won’t-they $700 million acquisition of party punch maker BeatBox is still awaiting an answer. However, Dan Wandel, Bump Williams Consulting chief strategy officer, indulged what a combination of the two companies would mean for high ABV (8% and up) and flavored beverage-alcohol.

A-B Q3 US Depletions -2.5%, Shipments -2.7%

A-B Q3 US Depletions -2.5%, Shipments -2.7%

Anheuser-Busch InBev’s (A-B) U.S. volume declines accelerated in Q3, but the beer giant’s business continued to outperform category trends, the company reported today.