The largest, dedicated non-alcoholic (NA) beer maker in the U.S. is attempting to put a new spin on “Dry January.” Athletic Brewing Company has launched “Athletic January,” a new campaign that puts the brand’s name at the forefront of a month in which many consumers abstain from alcohol.
Craft Collective and Homegrown Distribution have merged to form Craft Collective Homegrown Distribution (CCHGD) with statewide coverage in Massachusetts and Rhode Island, the companies announced today.
World Wrestling Entertainment (WWE) is taking a minority stake in Hulk Hogan’s Real American Beer as part of a multi-year partnership announced today.
The word of Brewbound Live 2024 could arguably be “focus,” which was highlighted in the panel discussion that kicked off Day 2 of the business conference last month in Marina del Rey, California.
A U.S. Surgeon General advisory issued today called for adding cancer risk to health warning labels on alcoholic beverages and called for “a reassessment of the guideline limits for alcohol consumption to account for cancer risk.”
Milwaukee-based brewpub The Explorium is taking over Good City Brewing’s four taproom locations, according to On Milwaukee.
Pabst Brewing Company has tapped Anheuser-Busch InBev (A-B) to help contract brew its beer, the company announced today.
This week’s Brewbound Podcast features a pair of interviews with 2024 Brewbound Award Winners. Brooklyn Brewery brewmaster Garrett Oliver shares why fonio is a game-changing ancient grain for brewers. Plus, Breeze Galindo discusses the work of the Michael James Jackson Foundation for Brewing & Distilling.
Spirits-based ready-to-drink (RTD) canned cocktails are projected to grow at a +6% compound annual growth rate (CAGR) in the U.S. through 2028, according to market research firm IWSR.
Two New England legacy craft houses are merging in a deal that unites 14 brands. The parent companies of Harpoon and Smuttynose – Mass. Bay Brewing Company and FinestKind Brewing, respectively – have merged to form Barrel One Collective, the companies announced today in news first shared with Brewbound.
Russian River co-owner Natalie Cilurzo shared how that release 14 years ago was both a “game changer” and a “nightmare,” during the keynote speech of this year’s Brewbound Live business conference in Marina del Rey, California.
This year’s spirits news was full of big names and bold moves: warring tequilas, sudden closures, celebrities popping in and out of the industry, and even an intern blowing things up. Here are the top 10 BevNET spirits stories, as ranked by popularity.
The final Beer Purchasers’ Index (BPI) of 2024 revealed “a slightly cautious outlook for distributor sentiment” heading into the new year, according to the National Beer Wholesalers Association (NBWA).
So – who’s ready for 194 non-alcoholic beer stories in a 2-week period!? 🥳 Enjoy this very brief sweet spot between folks moving on from their “Top Holiday Drinking Recommendations!” missives and into their “People don’t drink anymore!” stories.
