Considering Anheuser-Busch InBev’s close relationship with the NFL, it’s no surprise that the world’s largest brewery has once again secured the most coveted commercial slots during Super Bowl XLVIII, which kicks off on Feb. 2. The beer giant, which is the exclusive beer sponsor of the NFL, will debut five new ads, with emphasis on… Read more »
Shipyard Brewing Company today announced it has broken ground on a new, 20-barrel brewery at its Sea Dog Brew Pub in Clearwater, Fla. Citing capacity constraints at the brewery’s headquarters in Portland, Maine, Shipyard founder Fred Forsley told Brewbound last October that extra demand in Florida and southern states necessitated the expansion.
On the heels of a year in which Sierra Nevada saw continued success in sales of its canned offerings, the country’s second-largest craft brewery today announced that it will begin shipping 4-packs of its flagship Pale Ale in 16 oz. cans nationwide next week.
Cash, credit or Bitcoin? Philadelphia Brewing Co., announced last week that it would become the first brewery in the country to accept the controversial cryptocurrency known as Bitcoin for retail and wholesale purchases. Nancy Barton, the co-owner of Philadelphia Brewing, described the decision to hop on the digital bandwagon as a “no-brainer.”
Bend Ore.-based Deschutes Brewery is aiming to broaden its reach in 2014 with plans to expand into new markets and introduce additional brands to its year-round lineup. The brewery will begin with launches in Ohio and Kentucky on January 24, per a wholesale agreement with Heidelberg Distributing Company’s Rampant Brands Division.
Paul Chibe, who has served as the VP of marketing for Anheuser-Busch InBev since 2011, will resign in February, the company announced. A-B InBev employees and distributors learned of the news yesterday via email. “Paul has led the U.S. marketing business since June 2011, bringing new talent to the organization and strategies for marketing to… Read more »
The first certified Trappist brewery on U.S. soil has officially launched and will begin distributing its beer across Massachusetts next week. Saint Joseph’s Abbey, located in Spencer, Mass., has signed a distribution agreement with Massachusetts Beverage Alliance (MBA) and hopes to produce 4,000 barrels in 2014, according to the Boston Globe.
New Mexico’s Santa Fe Brewing is about to embark on a phased expansion project that could take three years and cost upwards of $14 million. Brian Lock, the company’s owner and president said his business has grown between 20 and 30 percent over each of the last four years, sees nothing but opportunity not only… Read more »
Craft Beer sales in key U.S. retail channels grew 19.2 percent in 2013, according to new data from Chicago-based market research firm IRI. Sales eclipsed $1.8 billion in IRI’s multi-outlet and convenience retail channel universe (MULC), which comprises grocery, drug, Wal-Mart, Club, Dollar, Mass-Merchandiser and Military stores, gaining 0.86 share points of total off-premise U.S…. Read more »
The craft beer segment continued to grow on-premise in 2013 despite overall beer volumes dipping 4 percent, according to a new report from GuestMetrics. According to the on-premise data supplier, craft beer grew 4 percent by volume in 2013 while dollar sales rose 7.1 percent. GuestMetrics, which uses the Brewers Association definition for craft beer,… Read more »
Look out, SAM and BREW. After executing a reverse merger, little Boone, N.C.-based Appalachian Mountain Brewery (now traded under HOPS) has become the fourth publicly-traded craft beer company in the U.S., joining the aforementioned Boston Beer Co. and Craft Brew Alliance, as well as Mendocino Brewing (OTC:MENB) on the open markets.
Shmaltz Brewing Co. is expanding to Iowa per an agreement with Johnson Brothers of Iowa, making it the 35th state in the brewery’s distribution footprint. It marks the first big announcement of the year from the brewery, which enjoyed a very active 2013.
An assertive push for tap handles by the country’s largest craft brewery, Boston Beer Co., became a global crisis in the twittersphere as Lagunitas founder, Tony Magee posted a series of inflammatory messages to the social networking site on Dec. 17. Perhaps alarmed that amidst increasing competition for tap handles his larger competitor might be throwing its weight around, Magee alleged that Boston Beer is “specifically targeting” the Lagunitas IPA business.
The dog days are over for 4 Paws Brewing Co., which announced on Sunday that it had sold its brewing assets and transferred its lease to another Chicago area brewery startup, Strange Pelican Brewing Co. In a statement posted to the 4 Paws Facebook page, owners Matt and Meghan Gebhardt wrote that they “took an incredible offer” that will allow Mr. Gebhardt to “pursue his next adventure.”
