Sierra Nevada has found its first VP of marketing. The iconic Chico, California-headquartered craft brewery today named Noelle Haley, who most recently served as VP of marketing and growth for San Francisco-based Equator Coffees & Teas, to the post.
Starbucks, Apple, Tesla … and White Claw? Anthony von Mandl, the founder of White Claw parent company Mark Anthony Brands, told thousands of beer wholesalers Tuesday during the National Beer Wholesalers Association’s Annual Convention that his company is a disruptor in the vein of those iconic brands.
“We can make beer grow again,” Boston Beer Company founder Jim Koch told thousands of beer distributors Monday during the opening session of the National Beer Wholesalers Association’s Annual Convention in Las Vegas.
In this edition of People Moves: Founders executive chair to depart for hydroponics farm; Other Half splits with Eric Salazar; and New England Brewing Company hires Jamal Robinson.
In the latest edition of Press Clips: Boston Beer strikes Truly sponsorship deal with NHL; Great Divide sells land in Denver; March First Brewing acquires Figleaf Brewing Company; and Yuengling partners with Pink Boots Society for scholarship.
Weyerbacher Brewing Company’s post-bankruptcy plans include a collaboration with regional fast-food chain White Castle and several new product lines.
After months of uncertainty, Arcadia Brewing ceased operations Wednesday at its 5-year-old, $7 million production facility in Kalamazoo, Michigan.
Scottish craft brewers BrewDog are on pace to double its U.S. business this year. In an email to BrewDog USA wholesalers, chief revenue officer Adam Lambert reported that the company’s depletions (sales to retailers) increased 95% through the first eight months of the year. The company has also sold more than 320,000 case equivalents.
The private investment group announced as a majority investor in Weyerbacher Brewing Company this past April has backed out of the deal, the brewery’s chief operating officer, Josh Lampe, told Brewbound. Instead, the Easton, Pennsylvania-based craft brewery has turned to a group of seven individuals and two trusts to invest $50,000 in exchange for shares in the business, according to a reorganization plan filed in U.S. Bankruptcy Court in Pennsylvania’s Eastern District.
All Market Inc., the maker of Vita Coco, announced today that former Boston Beer Company president and CEO Martin Roper has joined the company as its president.
Eighteen days after Texas’ new beer-to-go law went into effect, manufacturing brewers are reporting high levels of consumer enthusiasm for the opportunity to buy and take home packaged beers from taprooms.
It’s no secret that forward-thinkers are eyeing the cannabis space as the next big boom. To provide a look into this budding category, we’re bringing together a panel of former beer executives who have transitioned to companies within the cannabis space.
After about four years of discussion, the stalled effort to launch a brand agnostic, pro-beer marketing campaign to improve category health officially kicked off today in Austin, Texas. The so-called Beer Growth Initiative, a coalition of the industry’s three trade groups — the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI) — as well as large and small beer companies also revealed its first slogan: “Beers to That.”
The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.
