Nielsen: Number of Independent and Longtail Craft Items Sold in Decline

Nielsen: Number of Independent and Longtail Craft Items Sold in Decline

More than 1,900 fewer beer category (beer/FMB/cider) products — a majority of which were made by independent and longtail craft producers — were sold in off-premise retailers during the first six weeks of the COVID-19 crisis compared to the same period in 2019, according to market research firm Nielsen.

Watch: The Bruery and Offshoot Beer Co.’s Barry Holmes on Redeploying Staff and Launching A Beer Delivery Service

Watch: The Bruery and Offshoot Beer Co.’s Barry Holmes on Redeploying Staff and Launching A Beer Delivery Service

Barry Holmes, CEO of The Bruery and Offshoot Beer Co., offers tips to breweries considering getting into direct-to-consumer or membership club business and shares how The Bruery is engaging its members via weekly, virtual happy hours on Thursday nights. He also discusses how adding a line of canned hazy IPAs and a pilsner through the Offshoot brand has helped fortify The Bruery’s business, which was originally built on barrel-aged and sour offerings.

Brewbound Frontlines: A Virtual Panel Discussion ft. COOP Ale Works, Exile Brewing Co., Six Shooter Hospitality

Brewbound Frontlines: A Virtual Panel Discussion ft. COOP Ale Works, Exile Brewing Co., Six Shooter Hospitality

As the craft beer industry navigates the complexities the COVID-19 pandemic has wrought on the on-premise channel, Brewbound is gathering leaders to discuss how brewers nationwide are approaching the circumstances. Join us this Thursday, April 16 at 3 p.m. ET for a live streamed virtual panel discussion with leaders from breweries in states where social distancing measures have not yet been put in place by state order.

Molson Coors Extends HEXO CBD Beverage Partnership to US

Molson Coors Extends HEXO CBD Beverage Partnership to US

Molson Coors Beverage Company is deepening its relationship with Quebec-based cannabis company HEXO, today announcing the launch of a new joint venture to produce non-alcoholic CBD-infused beverages in Colorado.

Brewbound Frontlines: A Virtual Panel Discussion This Thursday at 3PM ET

Brewbound Frontlines: A Virtual Panel Discussion This Thursday at 3PM ET

As the craft beer industry navigates the complexities the COVID-19 pandemic has wrought on the on-premise channel, Brewbound is gathering leaders to discuss how brewers nationwide are approaching the circumstances. Join us this Thursday, April 16 at 3 p.m. ET for a live streamed virtual panel discussion with leaders from breweries in states where social distancing measures have not yet been put in place by state order.

BA’s Bart Watson: COVID-19 ‘A Shock to the System’ for Craft Breweries

BA’s Bart Watson: COVID-19 ‘A Shock to the System’ for Craft Breweries

By most metrics, small and independent craft brewing companies posted solid volume growth in 2019. However, the disruption caused by the COVID-19 pandemic, which has forced many craft brewers into “survival mode,” is overshadowing 2019’s growth.