Molson Coors: Jennifer Martinez Named Senior Director of Corporate Affairs; Breakthru Beverage Acquires Miller Portfolio in Southern Nevada

Molson Coors: Jennifer Martinez Named Senior Director of Corporate Affairs; Breakthru Beverage Acquires Miller Portfolio in Southern Nevada

Molson Coors Beverage Company has hired Jennifer Martinez as senior director of corporate affairs. Also, the Breakthru Beverage Group announced that it has acquired the Miller portfolio of brands in southern Nevada, giving the multi-state beer, wine and spirits wholesaler the full Molson Coors portfolio in the state.

Nielsen: Hard Seltzers Cross $100 Million Mark for 10th Consecutive Week

Nielsen: Hard Seltzers Cross $100 Million Mark for 10th Consecutive Week

In any other year, 10 consecutive weeks of billion dollar off-premise beer category sales would be eye-opening. Consider that in all of 2019, there was just one week — the week of the July 4 holiday — in which beer category off-premise dollar sales topped $1 billion. Now, it’s a footnote in weekly reports.

Coca-Cola to Launch Topo Chico Hard Seltzer in 2021

Coca-Cola to Launch Topo Chico Hard Seltzer in 2021

Coca-Cola is planning to use the Topo Chico brand as a platform to extend into the booming hard seltzer category, the company announced today. In a statement published on its website, Coca-Cola stated that it is “committed to exploring new products in dynamic beverage categories, including hard seltzer.”

Anheuser-Busch InBev Posts 17% Declines in Volume and Revenue in Q2 2020

Anheuser-Busch InBev Posts 17% Declines in Volume and Revenue in Q2 2020

The COVID-19 pandemic cut into Anheuser-Busch InBev’s worldwide volumes and revenue during the second quarter of 2020. The world’s largest beer maker reported that its total volume in Q2 declined 17.1% — as beer volume declined 17.2% and non-beer volume declined 15.5% — while revenue declined 17.7%.

Nielsen: Hard Seltzers Account for 45% of Total Beer Category Growth in Off-Premise Retailers During Latest 1 Week Period

Nielsen: Hard Seltzers Account for 45% of Total Beer Category Growth in Off-Premise Retailers During Latest 1 Week Period

The streak of consecutive billion dollar weeks for the beer category now stands at nine — and hard seltzers are continuing to push triple-digit growth. For the one-week period ending July 18, off-premise dollar sales of beer, cider and FMBs increased 15.4%, to $1.042 billion, compared to the same one-week period in 2019, according to market research firm Nielsen.

Brewbound Business Model Shifting to Subscription

Brewbound Business Model Shifting to Subscription

To our valued readers and members of the industry: In order to maintain our team and continue to produce valuable coverage, we are rolling out a subscription model for our content, starting in mid-August.