Following a marketing campaign intended to lure beer drinkers away from their beverage of choice to Jim Beam, the leaders of the industry’s largest trade groups issued a joint statement in defense of ales and lagers.
A peach on a beach, packed in a bag in a box. Not a Dr. Seuss couplet, but the latest collaboration from non-profit organization Beer Kulture, which teamed up with Belgian-inspired, Longmont, Colorado-based Primitive Beer. Peach on a Beach is a spontaneously fermented ale aged in bourbon barrels on Colorado peaches and Tahitian vanilla beans packaged in Primitive’s signature bag-in-box.
Defying the predictions of many industry analysts, Monster Beverage Corporation offered no official confirmation of nor announcement for its rumored alcoholic hard seltzer product during its 2021 Virtual Investors Meeting on Thursday.
San Francisco-based Fort Point Beer Company has ended its 6-year-old self-distribution operation and sold the rights to distribute its brands to Matagrano Inc. in the Bay Area. Offerings from Bell’s Brewery will be sold by Classic Beverage in Southern California, following the acquisition of Bell’s brand rights by the City of Industry-headquartered wholesaler, which purchased Craft Beer Guild from Sheehan Family Companies.
Rabobank beverage analyst Bourcard Nesin joins the Brewbound Podcast to discuss his new report that details how drinker demographics are changing and how beverage companies can welcome these new consumers, who are more female, more diverse and older.
Everything’s bigger in Texas and America’s oldest brewery is hoping that beer sales will be too. This fall, the Lone Star State will be the first new market to receive D.G. Yuengling & Son beer as part of the Pennsylvania brewery’s joint venture (JV) with Molson Coors Beverage Company, the companies announced in a press release.
Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.
The brewing industry produces 9 million metric tons of spent grain annually, and rather than discard it, Anheuser-Busch InBev-backed ingredient supplier EverGrain is giving the nutrient-rich brewing byproduct a second chance as a food and beverage ingredient.
As VPX Pharmaceuticals seeks to end its distribution agreement with PepsiCo in court, the Florida-based maker of Bang energy drink has filed a response in opposition to the soda giant’s motion to dismiss the lawsuit.
Popular Vermont craft brewery Hill Farmstead is going into hibernation in mid-January and will halt production and cease retail sales until late March.
Massachusetts Gov. Charlie Baker has signed the franchise reform bill into law, finally ending a two-decades-long debate between the state’s craft breweries and wholesalers.
Beer giant Molson Coors is continuing its push into non-alcoholic beverage categories with the U.S. launch of Veryvell, a line of sparkling CBD-infused drinks available exclusively in Colorado.
Michelob Ultra Organic Seltzer, one of several major hard seltzer launches of 2021, has arrived on shelves in variety 12- and 24-packs and 25 oz. single-serve cans.
The year 2020 was challenging in ways that few of us could possibly have anticipated. We have seen food and beverage industry members face a global pandemic that upended worker safety, the supply chain, retailing and distribution networks. The ongoing lockdowns have tested endurance and resources, but have pushed us all to find creative ways to survive and evolve.
