Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.

This month’s distribution moves see Carbliss push into two major new markets, Mark Anthony’s Canadian ready-to-drink (RTD) tequila cocktail expand in the U.S., and ShakeUp transitions to a beer house.

As expected, beverage-alcohol dollar sales recorded a notable drop (-7.3%) during the week ending April 19 compared to the same week last year, according to market research firm Circana’s latest weekly report.

Republic National Distributing Company (RNDC) plans to shed the majority of its remaining business, with another transaction divesting from 17 states.

Another piece of Republic National Distributing Company’s business appears to be on the move. Columbia Distributing has entered into a non-binding letter of intent to acquire “certain wine and spirits distribution rights” in Oregon and Washington state, as well as “an asset arrangement in Alaska.”

With today’s overcrowded shelves and endless bev-alc options, more and more suppliers are fighting for less and less retail space. Global Partners’ Mark Buonomo, New Trail Brewing’s Paul Gephart and Lawson’s Finest Liquids’ Matt Roth and Seth Talmon share tips for sticking out and getting one of those coveted placements.

West Coast rappers and business moguls Dr. Dre and Snoop Dogg are expanding their ready-to-drink (RTD) line into hard tea and lemonade. 

Let’s start with some good news this week! All of the bev-alc inflation over the past few years combined with other larger American consumer pocketbook pressures ⛽️ is bringing back a time-honored tradition: pre-gaming! (Wait, did that ever really go anywhere?)

Athletic Brewing Company CMO Andrew Katz has left the dedicated non-alcoholic (NA) beer maker after nearly five years.

Check out news items were initially reported in the Brewbound Insider Newsletter April 23-24, including headlines from Heineken, Trillium, the Brewers Association and more.

Are demographics destiny for craft brewers? Maybe, but maybe not, according to Brewers Association (BA) staff economist Matt Gacioch, who shared the stage with Lawson’s Finest Liquids regional chain accounts manager Matt Roth Wednesday, during a Craft Brewers Conference (CBC) seminar.

Beverage-alcohol’s off-premise sales returned to year-over-year (YoY) contraction post-Easter, according to the latest report from market research firm NIQ.

Facing an ever-increasing likelihood that hemp THC beverages will be outlawed this fall, Nowadays is preparing for the long-run with its latest innovation: Nowadays Extra Light, a low-dose RTD line designed to be compliant with the upcoming regulatory requirements by using just 0.4 mg of THC and 5 mg of CBD per 12 oz. can.

After more than a year, Constellation Brands has filled its chief sales officer role. The Mexican beer importer announced today the appointment of Jack Edwards as CSO of its beer division, effective May 18.