Sonic Hard Seltzer is cruising into 21 additional states — including many of the namesake fast-food chain’s strongest markets.

The Alcohol and Tobacco Tax and Trade Bureau is scrutinizing sports sponsorships struck by bev-alc producers and distributors. How can brewers play in this space without running afoul of the government agency? McDermott Will & Emery’s Alva Mather and Nichole Shustack offer their opinions on the Brewbound Podcast.

Boston Beer Company founder and chairman Jim Koch discussed the future of core beer and his company’s fourth category offerings – including the forthcoming Hard Mtn Dew collaboration with PepsiCo – during Beer Business Daily’s annual Beer Industry Summit earlier this week.

Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.

The makers of Shiner Bock believe they’ve developed an IPA-centric line capable of being a national contender with other legacy craft brewers such as New Belgium (Voodoo Ranger) and Sierra Nevada (Hazy Little Thing).

Avery Brewing CEO Elton Andres Knight has been named CEO of Founders Brewing Co., the Grand Rapids, Michigan-headquartered sister brewery of Boulder, Colorado-based Avery.

Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.

On-premise beer sales had a positive weekend, as rate of sale (ROS) increased +6.7% nationally January 27-30 compared to the prior period (Jan 6-9), according to draft beer data firm BeerBoard.

With two weeks left until Super Bowl LVI, big beer brands have continued to tease advertisement spots for the big game.

The world’s largest can manufacturer, Ball Corporation, reported can volumes increased 7% in 2021 as demand for aluminum packaging continues to outstrip supply.

The fourth flavor of Boston Beer Company and PepsiCo Beverages’ Hard MTN Dew will be Baja Blast.

Duvel USA is making changes to its organizational structure and sales regions in an effort to “improve focus and execution,” Duvel USA EVP of sales and marketing Bobby Dykstra wrote today in a note to the company’s wholesalers.

Cincinnati, Ohio-based MadTree Brewing has changed distribution partners in its home state from Cavalier Distributing to the Molson Coors distribution network of Stagnaro Distributing, Superior Beverage Group, Bonbright Distributors and NWO Beverage Co.

Lindsay Kunkle, senior director of Digital & Insights at FTI Consulting, and Peter Rose, senior partner, consulting division at Kantar, shared the stage at Brewbound Live in Santa Monica, California, last month to discuss all things Generation Z.