New Belgium Brewing Company is making its biggest investment yet behind a Voodoo Ranger brand with the launch of Juice Force, a year-round hazy imperial IPA. Dave Knospe, Voodoo Ranger brand manager, told Brewbound that New Belgium is investing more than $1 million in media for Juice Force (9.5% ABV), which is rolling out now.
Des Moines, Iowa-based Exile Brewing Company is launching Exile Beverage Company to house all of its non-beer products. The first offering to come from the spinoff operation is a line of vodka sodas that are expected to hit retail shelves around the Memorial Day holiday.
The four-years-in-the-making trademark infringement trial between Stone Brewing Company and Molson Coors finally started this week with attorneys for both sides offering opening arguments and testimony from Molson Coors CEO Gavin Hattersley.
The Brewbound team discusses the latest news, including a law making its way through the Utah Legislature that will require several hard seltzer brands to be sold in state-run liquor stores. The team also discusses the launch of Athletic Lite, a 25-calorie non-alcoholic beer, distribution moves in Minnesota and Vermont, and fundraising efforts for Ukraine. Plus, Jess goes to a tap takeover.
East Aurora, New York’s 42 North Brewing Company and Ukraine’s 2085 Brewery have launched an open-source collaboration beer program called Resolve to support the humanitarian effort in Ukraine, 42 North founder John Cimperman told Brewbound.
Orpheus Brewing’s Jason Pellett announced Thursday that he will step down as CEO of the Atlanta, Georgia-based brewery to focus on his role as brewmaster.
After launching his company Hoplark to create an alternative to beer, Dean Eberhardt is going after the real thing. Known for its four-SKU line of RTD hopped teas, the Boulder, Colorado-based beverage company has announced its entrance into the non-alcoholic “beer” market with the launch of Hoplark 0.0, a zero-calorie, zero-proof craft brew line that arrives in stores this month.
Some hard seltzers and hard kombuchas in Utah are a signature away from being relegated to state-run liquor stores due to a bill that bans drinks made with flavors containing trace amounts of ethyl alcohol from grocery and convenience stores.
Following a year of explosive growth, non-alcoholic craft brewer Athletic Brewing is looking to lighten things up. The Stratford, Connecticut-headquartered brewery is launching Athletic Lite, a non-alc light beer that checks in at 25 calories, 0 grams of sugar, and 5 grams of carbohydrates.
The leisure and hospitality industries have 1.5 million fewer employees than they did before the pandemic began, according to the U.S. Bureau of Labor Statistics’ (BLS) February 2022 employment report, released today.
Newport, Oregon-based Rogue Ales and Spirits has created a charitable beer to raise money for the crisis in Ukraine, following Russia’s invasion of the country on February 24.