Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

Boston Beer and Beam Suntory JV Launches Twisted Tea Sweet Tea Whiskey; PepsiCo’s Blue Cloud Distribution Clears Regulatory Hurdle in Nevada

One year after its launch, the joint venture between Boston Beer Company and Beam Suntory revealed a third product: Twisted Tea Sweet Tea Whiskey. Hard MTN Dew – a collaboration between Boston Beer and PepsiCo – rolled out to Las Vegas retailers this week after a regulatory standoff with the Nevada Department of Taxation.

Monster Reveals Plans for 6% ABV FMB Beast Unleashed

Monster Reveals Plans for 6% ABV FMB Beast Unleashed

Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.

Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

For the 52 weeks ending July 16, the combined malt- and spirits-based hard seltzer segment reached $4.263 billion, according to Jefferies equity research managing director Kevin Grundy. In the last four weeks, spirits-based seltzer’s share of the business has reached 9.1%. Malt- and sugar-based hard seltzers account for 90.9% of the segment – and their sales are declining.

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.

Brew Talks Recap: Opportunities & Challenges in the 4th Category

Brew Talks Recap: Opportunities & Challenges in the 4th Category

Dogfish Head co-founder Sam Calagione, Mass. Bay Brewing co-founder and CEO Dan Kenary and Craft Beer Cellar co-founder and CEO Suzanne Schalow shared how they’re approaching fourth category offerings during Brewbound Brew Talks meetup last week.