BREWBOUND isn’t the only one goin’ Hollywood (adjacent) – my very own neighborhood brewery ROCKAWAY BREWING CO. in Long Island City, NYC is giving Jeopardy! star Vinnie Cilurzo a run for the craft beer celebrity title! The brewery was featured in this week’s FBI episode on CBS.

Anheuser-Busch InBev (A-B) will acquire a majority stake in party punch maker BeatBox for approximately $490 million, the company announced today.

Monster Beverage Corp. and The Coca-Cola Company have eliminated “undue friction” in their distribution relationship. Free from those frictions, Monster is now ready to leverage the partnership to expand its beverage category reach and fuel global growth, leadership shared this week.

Consumers are ready to indulge in 2026, as long as brands make it easy to do, according to Flavorman’s annual beverage trends report. The beverage development firm shared its 2026 Beverage Trends Forecast last week – accompanied by a humorous news sketch – which included predictions for top flavors, ingredients and marketing trends for the year ahead.

Hopes for continued beer volume gains following September’s positive trends were dashed with the latest report from the Beer Institute (BI). Domestic tax paid shipments returned to the red in October, declining 3.8%, to 11 million barrels of beer.

Former Ilegal mezcal COO Michelle Ivey will join Lake Hour as CEO, joining co-founders Wyatt Russell and Richard Peete in guiding the canned cocktail brand.

The Lost Abbey’s Tomme Arthur’s current tagline is “We’re surviving, not thriving.” On the latest edition of the Brewbound Podcast, Arthur shared his view of The Lost Abbey’s business moves in an effort to “grow down,” while also hitting on a major challenge facing California brewers coming up on the expiration of their leases as landlords seek market rate increases in rent.

How can a dialed-in strategy help smaller brands thrive? NIQ director of bev-alc thought leadership Kaleigh Theriault and CGA bev-alc vertical director Drew Hummel will unpack how pricing, innovation and consumer occasions collide at Brewbound Live 2025. Their presentation will offer insights for leaders of emerging and established bev-alc brands to find success at retail.

Both draft (-10%) and packaged beverage-alcohol (-14.9%) suffered double-digit volume declines in the on-premise on the night before Thanksgiving, according to market research firm BeerBoard.

A subsidiary of AriZona Beverages USA subsidiary has acquired Manna Beverages’ facility in Anaheim, California. 

We are one week out from Brewbound Live 2025 in Los Angeles. These are times when getting together with your peers and others from across the industry can make a difference.

While bev-alc is in flux, zero-proof partying is still in full swing with the announcement of a new multi-year partnership that brings Hiyo Social Tonics into Live Nation venues across the country.

The Zero Proof Playbook is BevNET’s exclusive interview series with the pioneers and experts who are shaping adult non-alc (ANA) spaces – uncovering the trends and on-the-ground data driving it forward. John Wiseman founded NA craft cocktail company, Curious Elixirs before the adult non-alc (ANA) category even had a name in the U.S. While running… Read more »

Anthony Trento joins Sunset Distributing; the Brewers Association reveals 2026 CBC keynote speaker; Lawson’s gives big; and Harpoon IPA gets a refresh.