When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.

E. & J. Gallo’s High Noon Sun Sips is expanding beyond vodka with High Noon Tequila Seltzer, a tequila-based extension of the hard seltzer brand.

Molson Coors has created a new commercial division for the U.S. and Canada that chief marketing officer Michelle St. Jacques will lead as chief commercial officer effective March 1, the company announced.

Monster Energy Co. has filed a motion in a California federal court seeking an additional $167 million in its false advertising suit against Bang producer Vital Pharmaceuticals (VPX) on top of its $293 million jury verdict awarded earlier this year.

A lawsuit filed against Molson Coors’ Vizzy Hard Seltzer is nearing completion, after a federal judge said last week he plans to approve the company’s plan to settle with plaintiffs for $9.5 million.

Premium craft lager brand House Beer is revving things up in 2023 with new ownership. The decade-old company is set to be acquired by motocross athlete Carey Hart.

Beer posted a Beer Purchaser’s Index (BPI) reading of 54 in February, the first BPI reading above 50 since May 2022, according to the National Beer Wholesalers Association’s (NBWA).

Combining coffee, non-alcoholic beer and upcycled barley rice protein, the brains behind Super Coffee and Athletic Brewing believe they’ve created a product their core consumer base never knew they needed.

Some of the extra marketing spend Molson Coors promised during its Q4 earnings call with investors this week is already coming to fruition.

It’s been a tough week for the staff at breweries in the Brewers Collective, Anheuser-Busch InBev’s (A-B) craft division. First, we learned the company decided to cease operations on Wednesday at Platform Beer Co., the Ohio-based craft brewery A-B acquired in 2019.

The National Advertising Division (NAD) of BBB National Programs has recommended Molson Coors discontinue using its “light beer shouldn’t taste like water; it should taste like beer” claim.

One day after a report that Anheuser-Busch InBev was ceasing operations and eliminating jobs at Cleveland, Ohio-based Platform Brewing, news of layoffs at other craft breweries in the company’s Brewers Collective has come to light.

D.G. Yuengling & Son beer is now rolling out in Missouri, Kansas and Oklahoma as part of the Pennsylvania brewery’s joint venture with Molson Coors for westward expansion.

3 Tier Beverages consultant Stephanie Roatis shares the beverage alcohol segments trending up (hint, Dry January did all right) and those on the downward swing.