I gotta say athletes are really letting down their image in 2025. First, it was baseball players leaving the complimentary beer fridges in the locker room mostly untouched – now the NBA fellas are starting … wine clubs!

Boston Beer’s transformation from a craft brewer to an adult beverage company, which began in earnest about a decade ago, is looking like an even better bet as traditional beer’s declines outpace those of the beyond beer segment.

Consumers wallets are feeling the strain, but it’s not stopping them from spending in on-premise retailers, National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones shared during a webinar Thursday.

Our two-day event for the beer and bev-alc industry heads to L.A. December 10+11! Early registration ends today, October 24. Register before the weekend to save $100 or more per ticket.

Japan’s Kirin Holdings is looking to unload bourbon brand Four Roses for $1 billion, as part of a shift toward healthcare.

Boston Beer Company’s third-quarter shipments (sales to wholesalers) and depletions (sales to retailers) declined 13.7% and 3%, respectively, the company shared today.

At Brewbound Live 2025, New Belgium CMO Rebecca Dye Yonushonis will share the ways the brewery is attempting to solve the industry’s fun crisis, what the company has learned about shopping patterns and why a one-size-fits-all approach to beer’s top channels doesn’t work in 2025.

If you thought Skimmers, Anheuser-Busch InBev’s (A-B) entrant into the vodka-based tea segment, looked a bit too similar to the space’s lead brand Surfside, you’re not alone. Philadelphia-based Stateside Brands LLC, the parent company of Surfside hard tea and lemonade, filed a complaint against A-B in the U.S. District Court for the Eastern District of Pennsylvania on Tuesday.

Amid murky times for THC beverages in its home state of Ohio, the state’s largest craft brewery, Rhinegeist, is wading into the intoxicating hemp beverage category with Fuzzy Bones.

Constellation Brands’ uncharacteristically slow year may be impacting its full-year projections, but the company continues to find growth in the off-premise where the overall beer industry has not, according to the latest monthly report from market research firm Circana (data ending October 6).

Global rap star Future and Ohza founder Ryan Ayotte want consumers to drink in style with Roué, a new brand of fine wines and RTD cocktails launching this month.

One thing Josh Penney noticed after moving to Brooklyn from Los Angeles late last fall – aside from markedly less sunny weather – was a broader diversity in beer styles across brewery taprooms. “It seemed to be a wider range of things that were really appealing to everybody,” he said. “Because out on the West Coast, you might have a robust porter, but then you have, like, six different IPAs.”

At its simplest translation, the Hawaiian word aloha means both hello and goodbye – opposites in English.

In a similar vein, the idea of market retrenchment in craft beer can sometimes indicate a brewery in decline. But for Kihei, Hawaii-based Maui Brewing, it’s the opposite. The brewery is preparing to slice its mainland footprint in half because the growth in western states far outweighs any possible upside in other markets.

Of all the hurdles (self-inflicted and otherwise) facing beleaguered hydration drink brand Prime, sugar may not appear to be the most obvious. Nevertheless, the influencer-led, Congo Brands-owned company is seeking to spark a sales and popularity rebound with Prime Zero. Meanwhile, soccer superstar Leo Messi’s Más+ by Messi will shift to slim cans next year.