Did you know that “fun” is the No. 1 occasion not meeting modern beer drinkers’ needs?
That learning came from New Belgium’s studies into shifting consumer behaviors on the Fort Collins, Colorado-headquartered craft brewery’s quest to find out why some drinkers are exiting in the beer category for other types of beverages.
How can craft brewers bring the fun back? At Brewbound Live 2025, New Belgium CMO Rebecca Dye Yonushonis will share the ways the brewery is attempting to solve the industry’s fun crisis, what the company has learned about shopping patterns and why a one-size-fits-all approach to beer’s top channels doesn’t work in 2025.
Dye Yonushonis joins a stacked speaker lineup for Brewbound Live 2025, taking place December 10 and 11 at the Marina del Rey Marriott.
Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry. Early registration pricing ends tomorrow, Friday, October 24.
The 2025 speaker roster includes:
- Leah Wong Ashburn, owner and CEO, Highland Brewing;
- Kaleigh Theriault, director of bev-alc thought leadership, NIQ;
- Andrew Hummel, director bev-alc vertical, CGA;
- Sam Hendler, co-founder and CEO, Hendler Family Brewing Company;
- Charlie Berger, chief development officer, Wilding Brands;
- Bourcard Nesin, analyst – beverages, Rabobank;
- Rudy Kellner, co-founder and CEO, pFriem Family Brewers;
- Nick Firestone, CEO, Firestone Walker;
- Mike LaRosa, owner and brewer, New Trail Brewing;
- Whitney Stevenson, president and chief commercial officers, JuneShine;
- Kevin George, CMO, Garage Beer;
- Van Sharma, co-founder, Rupee Beer;
- Rosalie Kennedy, director of marketing, Athletic Brewing;
- Sophia D’Angelo, founder and CEO, Boston Experiential Group;
- Jesse Ferber, chief strategy officer, Columbia Distributing;
- Jon Halper, owner and founder, Top Ten Liquors.
Additional speakers will be revealed in the coming weeks.
Conversations will cover the state of the bev-alc market, creating experiences and consumer connections across generations, the growth of the intoxicating hemp beverage market, strategies for platform building and much more.
Bev-alc companies will have the opportunity to book 1:1 conversations with Whole Foods Market, Top Ten Liquors, Breakthru Beverage California and Heimark Distributing. Additional retailers and wholesalers will be added in the coming weeks. Interested retailers and wholesalers can reach out to Brewbound at news@brewbound.com.
Register for Brewbound Live 2025 >>
Brewbound Live is presented by Powered by Sorse, Firestone Walker, Vulcan Packaging, Fast Track Packaging, Strike Visuals, John I. Haas, Can-One, Twenty20 Systems, Abstrax Tech, Vita-Pakt, Deluxe, LUMI and Tripleseat Software LLC. Sponsorship opportunities are still available for those seeking to elevate their presence beyond participation.
About Brewbound
Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer category, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage industry via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.
About Brewbound Live
Brewbound Live is a strategic two-day business conference for the beer and beyond industry. Brewbound Live 2025 takes place on December 10 + 11 in Marina del Rey, California. Join founders, top-level executives, investors, and experts for networking opportunities, an all-star speaker lineup, and impactful industry insights.